{"id":1183,"date":"2021-10-14T11:54:00","date_gmt":"2021-10-14T11:54:00","guid":{"rendered":"https:\/\/iamaffiliate.com\/blog\/?p=1183"},"modified":"2021-10-13T12:01:21","modified_gmt":"2021-10-13T12:01:21","slug":"online-advertising-format","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/","title":{"rendered":"What Type of Useful Online Advertising Formats Are There in 2021?"},"content":{"rendered":"\n<p>Finding the best online advertising formats is always a struggle!<\/p>\n\n\n\n<p>In today\u2019s hyper-connected world, people are always on their smartphones, laptops, or tablets. This means that they have access to the internet 24\/7 and it is much more likely that they will see your advertisements online than in a physical location. Moreover, advertising on social media networks can be very cost-effective for businesses because there is no limit to the number of times an advertisement can be shown to someone. Finally, many websites allow you to target your audience based on gender, age range, and interests so you know exactly who you are talking to!<\/p>\n\n\n\n<p>No matter what type of business you own or what product or service you are selling, it is important to consider running an online advertisement campaign. So what types of formats are there and which ones should you choose for your company?<\/p>\n\n\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad35cf4e8af9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad35cf4e8af9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#What_type_of_online_advertising_formats_are_there\" >What type of online advertising formats are there?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#Banner_Ads\" >Banner Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#Text_Ads\" >Text Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#Video_Ads\" >Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#Social_Media_Advertising\" >Social Media Advertising&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#Sponsored_Content_on_Blogs_and_Websites\" >Sponsored Content on Blogs and Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#Native_Ads\" >Native Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#Display_Ads_on_Mobile_Devices\" >Display Ads on Mobile Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#Email_Marketing_Campaigns\" >Email Marketing Campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#What_advertising_format_is_the_best\" >What advertising format is the best?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_type_of_online_advertising_formats_are_there\"><\/span><strong>What type of online advertising formats are there?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are several different types of online advertising formats that can be used to promote your business. While the most appropriate one will depend on what product or service you are selling, they all have their own benefits and limitations which should be considered before proceeding with a campaign. The four main types of advertisements are banner ads, text\/image ads, video ads, and sponsored stories.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Banner_Ads\"><\/span><strong>Banner Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" src=\"https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2021\/10\/image-01-1024x536.jpg\" alt=\"advertising format\" class=\"wp-image-1175\" srcset=\"https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2021\/10\/image-01-1024x536.jpg 1024w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2021\/10\/image-01-300x157.jpg 300w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2021\/10\/image-01-768x402.jpg 768w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2021\/10\/image-01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Banners can be very effective because they tend to stand out on a page and catch the attention of your potential customers. These ads might include images or animations as well as text that is meant to spark interest in whatever product or service you are selling. However, banners can quickly become annoying if they are shown too often so only use them in moderation.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Text_Ads\"><\/span><strong>Text Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Text\/image ads are similar to banners but do not require any flashy animation or images since they are typically used for selling rather than grabbing attention. This type of ad is more likely to catch people\u2019s eye when tucked away in the corner of a page, but there are limitations on the space an image can take up.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Video_Ads\"><\/span><strong>Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like banners and text\/image ads, video advertising does not require much explanation since its effectiveness is apparent. Videos provide an opportunity for you to showcase your product or service and explain how it works in a way that isn\u2019t possible with words alone. However, this type of advertisement can become very expensive if you insist on hiring an actor to play the part of your spokesperson.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Advertising\"><\/span><strong>Social Media Advertising&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Targeting people on social media sites like <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> is a relatively new concept that can reach a large audience with low overhead. Moreover, it allows you to target your followers directly and become familiar with the demographics of your customer base. However, there are still limitations since only so many people will see the advertisement before it disappears from their newsfeed.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Sponsored_Content_on_Blogs_and_Websites\"><\/span><strong>Sponsored Content on Blogs and Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sponsored content and stories are powerful because they take advantage of social media networks like Facebook and Twitter to get in front of potential customers. With this type of advertisement, you can showcase what makes your business or product unique while also proving that other people are already using it. And, unlike banner ads which might be annoying if they are shown too often, sponsored stories can continue to circulate without becoming obnoxious. However, this type of advertisement is slightly more difficult than the other types because you will need to market your business on social media networks before running any advertisements.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Native_Ads\"><\/span><strong>Native Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Native advertising is another form of advertisement which takes advantage of the largest social media networks. Many companies and blogs, including Buzzfeed and Facebook, now offer native advertising as a way to get in front of potential customers. While this type of advertisement can be very effective, there is no formula as to what will work because every business and product is unique which means that you will need to test several different options to find what works best.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Display_Ads_on_Mobile_Devices\"><\/span><strong>Display Ads on Mobile Devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A relatively new yet incredibly powerful type of advertisement is mobile display ads. This format includes everything from pop-up ads on your phone to banners which are typically found at the top or bottom of long articles. Mobile advertisements appear everywhere, including on social media networks like Facebook and Twitter, so they can be very effective if you manage to catch someone\u2019s attention at the right time. However, this format is not for everyone because it can quickly become annoying if you are unable to catch someone\u2019s eye. <\/p>\n\n\n\n<p>For example, banner ads that appear in the center of articles are one of the most annoying types of online advertisements because they take up a large amount of space and often distract people from the content they are trying to read.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Email_Marketing_Campaigns\"><\/span><strong>Email Marketing Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email Marketing Campaigns with Opt-in Forms or Promotions are one of the more popular forms of ads. They can be used to Receive Emails from the Company&#8217;s Website or Storefronts for Free Products\/Services in Exchange for Personal Information Such as Name, Address, Phone Number, etc.). This has multiple effects on your campaigns.&nbsp;<\/p>\n\n\n\n<p>1)&nbsp; It can help you funnel your audience into different lists where they are able to interact with the content you&#8217;re promoting,<\/p>\n\n\n\n<p>2)&nbsp; It builds trust with your subscribers so that when it&#8217;s time for you to promote something again &#8211; they&#8217;ll be more willing to open it.<\/p>\n\n\n\n<p>3)&nbsp; You can build a &#8220;sales funnel&#8221; where people who are interested in your products\/services can be introduced to more offers.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_advertising_format_is_the_best\"><\/span><strong>What advertising format is the best?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is no single &#8220;best&#8221; advertising format. The most successful campaigns include a mixture of different options including social media, mobile advertisements, and email marketing. However, it is important to not be afraid to try new things in order to see what works best for your business!<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to any type of marketing campaign, the most important thing is testing and retesting. There is no one size fits all when it comes to online advertisements so be sure that you test various formats and advertisements before choosing the best one.<\/p>\n\n\n\n<p>For more information about how to effectively market your business on social media networks, check out our blog where you can find much more information about all of these topics!<\/p>\n\n\n\n<p>You can learn even more by visiting our incredible <a href=\"https:\/\/iamaffiliate.com\/\">iAmAffiliate premium forums<\/a>. Where we cover topics like this one in great detail! Join the forums today and become a successful affiliate marketer in no time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding the best online advertising formats is always a struggle! In today\u2019s hyper-connected world, people are always on their smartphones, laptops, or tablets. This means that they have access to the internet 24\/7 and it is much more likely that they will see your advertisements online than in a physical location. Moreover, advertising on social &#8230; <a title=\"What Type of Useful Online Advertising Formats Are There in 2021?\" class=\"read-more\" href=\"https:\/\/iamaffiliate.com\/blog\/online-advertising-format\/\" aria-label=\"More on What Type of Useful Online Advertising Formats Are There in 2021?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/1183"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=1183"}],"version-history":[{"count":2,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/1183\/revisions"}],"predecessor-version":[{"id":1185,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/1183\/revisions\/1185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/1173"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=1183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=1183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=1183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}