{"id":206,"date":"2020-09-28T12:15:02","date_gmt":"2020-09-28T12:15:02","guid":{"rendered":"https:\/\/blog.iamaffiliate.com\/?p=206"},"modified":"2021-09-23T09:54:29","modified_gmt":"2021-09-23T09:54:29","slug":"facebook-is-removing-its-restrictions","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/facebook-is-removing-its-restrictions\/","title":{"rendered":"Facebook Is Removing Its Horrible Restrictions on Text Content in its Ad Images in 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"206\" class=\"elementor elementor-206\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53d2b7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53d2b7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-175d633\" data-id=\"175d633\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a48667 elementor-widget elementor-widget-text-editor\" data-id=\"7a48667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This is a significant update for Facebook Advertisers. According to\u00a0reports, FB is removing its restrictions on ads which include more than 20% text in the main image.<\/p><p>As shared by social media expert\u00a0Matt Navarra, FB is contacting advertisers direct to inform them of the update, explaining that:<\/p><p><em>&#8220;&#8230;we will no longer penalize ads with higher amounts of image text in auctions and delivery.&#8221;<\/em><\/p><div align=\"center\"><div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/index.html?dnt=false&amp;embedId=twitter-widget-0&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1308439758176161794&amp;lang=en&amp;origin=https%3A%2F%2Fwww.socialmediatoday.com%2Fnews%2Ffacebooks-removing-its-restrictions-on-text-content-in-facebook-ad-images%2F585705%2F&amp;siteScreenName=socialmedia2day&amp;theme=light&amp;widgetsVersion=219d021%3A1598982042171&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1308439758176161794\" data-mce-fragment=\"1\"><\/iframe><\/div><\/div><p>We&#8217;ve asked Facebook for further confirmation, but as per the above note, the platform is currently in the process of updating its documentation to reflect this update &#8211; on the\u00a0Facebook Help page\u00a0about text in ad images, for example, it now says:<\/p><div align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/fb_image_text.png\" alt=\"Facebook text in ad images\" data-imagemodel=\"91558\" \/><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-491c9e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"491c9e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1029ac4\" data-id=\"1029ac4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-315e0da elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"315e0da\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa81207 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa81207\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c8471a\" data-id=\"1c8471a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f8b570 elementor-widget elementor-widget-heading\" data-id=\"5f8b570\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">If you want to learn about the most recent Facebook Ads strategies, join our premium forum, where Facebook experts are sharing their proven methods.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e47a1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e47a1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b3f2cd\" data-id=\"4b3f2cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16cbb17 elementor-align-center elementor-button-success elementor-widget elementor-widget-button\" data-id=\"16cbb17\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/xpl\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">JOIN IAMAFFILIATE COMMUNITY TODAY!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-988b26d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"988b26d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f23038f\" data-id=\"f23038f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c1d251 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0c1d251\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43e0e131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43e0e131\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d1b26a0\" data-id=\"6d1b26a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad58e83 elementor-widget elementor-widget-text-editor\" data-id=\"4ad58e83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>A previous version of this overview outlined the specific ad limits:<\/strong><\/p><p><em>&#8220;To create a better experience for viewers and advertisers, ads that appear on Facebook, Instagram, and the Audience Network are screened based on the amount of image text used in your ad.\u00a0Based on this review, advertisements with a higher percentage of image text may not be shown.\u00a0Please note that exceptions may apply to certain ad images.\u00a0For example, exemptions apply to book covers, album covers and product images.&#8221;<\/em><\/p><p>The rule, as you can see, was pretty clear &#8211; ads with too much text in their images would not be approved.<\/p><p>Facebook even provided a\u00a0Text Overlay tool\u00a0to check if that your ad aligns with the 20% restriction.<\/p><div align=\"center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/fb_text_overlay_tool.png\" alt=\"Facebook text overlay tool\" data-imagemodel=\"91559\" \/><\/div><p>That tool is also no longer available, as Facebook looks to ease back its text in ad image restrictions.<\/p><p>The popular social media platform&#8217;s long-held text restrictions in ad images have caused major headaches for many advertisers, requiring significant, specific reformatting of ad images in order to align with the platforms ad rules. At times, Facebook&#8217;s enforcement process in this respect has also been flawed, so it&#8217;ll be a relief to many to see those limits taken away.<\/p><p>Why did Facebook have the text limit at all?<\/p><p>Over the years, the social media giant has repeatedly noted that Facebook and Instagram users dislike ads with too much text in the main image, so it&#8217;s restricted such seemingly to improve the general user experience.<\/p><p>The social media giant FB did however, change its ad text rules\u00a0back in 2018,\u00a0which enabled marketers to include more text in their ads, but their ad reach would be restricted as a result, relative to how much you exceeded the limit (this is reflected in the image above).<\/p><p>This new update, apparently, removes any reach restriction for this, meaning that ads with more than 20% text in the main image will be displayed, as normal, and will reach the same amount of people as any other FB ad. As you can see in the official explanation, the platfom still maintains that ad\u00a0images with less than 20% text perform better, and recommends that advertisers &#8220;keep your text short, clear and concise in order to get your message across effectively&#8221;.<\/p><p>But if you include more text in your ad image, your ad will run, and could theoretically reach just as many people as any other campaign, depending on your approach.<\/p><p>We&#8217;ll update this post with more information from the platform as it&#8217;s provided. All information is subject to change as FB changes its policies and rules daily. So whenever attempting to run campaigns on the social media giant, consult experts or their rules to make sure you fit in properly.\u00a0<\/p><p style=\"text-align: center;\"><em>A version of this post was first published on the <a href=\"https:\/\/www.socialmediatoday.com\/news\/facebooks-removing-its-restrictions-on-text-content-in-facebook-ad-images\/585705\/\" target=\"_blank\" rel=\"noopener\">Social Media Today<\/a><\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5b74d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5b74d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75213ce\" data-id=\"75213ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d944d2a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d944d2a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ad4585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ad4585\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cea17f\" data-id=\"2cea17f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bae878 elementor-widget elementor-widget-heading\" data-id=\"6bae878\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Facebook Ads is getting harder and harder these days... Become an iAmAffiliate member to learn what's working and what not!<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46f2807 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46f2807\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7594547\" data-id=\"7594547\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-264bf58 elementor-align-center elementor-button-success elementor-widget elementor-widget-button\" data-id=\"264bf58\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/xpl\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">JOIN IAMAFFILIATE COMMUNITY TODAY!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c686d65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c686d65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46e523d\" data-id=\"46e523d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d60841 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d60841\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is a significant update for Facebook Advertisers. According to\u00a0reports, FB is removing its restrictions on ads which include more than 20% text in the main image. As shared by social media expert\u00a0Matt Navarra, FB is contacting advertisers direct to inform them of the update, explaining that: &#8220;&#8230;we will no longer penalize ads with higher &#8230; <a title=\"Facebook Is Removing Its Horrible Restrictions on Text Content in its Ad Images in 2021\" class=\"read-more\" href=\"https:\/\/iamaffiliate.com\/blog\/facebook-is-removing-its-restrictions\/\" aria-label=\"More on Facebook Is Removing Its Horrible Restrictions on Text Content in its Ad Images in 2021\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/206"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":12,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":1094,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/206\/revisions\/1094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/207"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}