{"id":210,"date":"2020-09-28T13:09:38","date_gmt":"2020-09-28T13:09:38","guid":{"rendered":"https:\/\/blog.iamaffiliate.com\/?p=210"},"modified":"2021-09-23T09:46:49","modified_gmt":"2021-09-23T09:46:49","slug":"reddit-ad-inventory-types","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/reddit-ad-inventory-types\/","title":{"rendered":"Reddit Launches Incredible Ad Inventory Types to Give Advertisers More Control Over Their Campaigns in 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"210\" class=\"elementor elementor-210\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d175f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d175f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61947fb\" data-id=\"61947fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e05c00 elementor-widget elementor-widget-text-editor\" data-id=\"4e05c00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>While Reddit is now up to\u00a0430 million users, many advertisers remain hesitant to invest in the platform because of\u00a0past controversies\u00a0related to its free speech approach, and it&#8217;s notoriously ad-opposed community that might not be overly welcoming to their content.<\/p><p>But the incredible platform has changed a lot in recent times. Back in June, for example, the platform removed\u00a0more than 2,000 subreddits\u00a0after a revision of its policies around hate speech, while the social network&#8217;s community is also now far more accustomed to in-stream ads and seeing sponsored posts within their feed.<\/p><p>But the platform still has some work to do in winning brands over &#8211; and this week, it&#8217;s launched\u00a0three new tiered ad inventory options\u00a0which aim to provide businesses with varying levels of brand safety when running their on-platform promotions.<\/p><p>As explained by\u00a0Reddit:<\/p><p><em>&#8220;Reddit is home to many types of advertisers, all of which have different needs when it comes to their brand message and campaign objective. While Reddit has previously offered the same set of inventory to all advertisers with universal brand safety controls, Inventory Types recognizes that no two advertisers are the same, and provides greater choice to meet these unique needs across three different tiers.&#8221;\u00a0<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a981470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a981470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b074d9\" data-id=\"2b074d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35939c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35939c7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0f29dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0f29dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6010a14\" data-id=\"6010a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409d61a elementor-widget elementor-widget-heading\" data-id=\"409d61a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">If you want to stay updated with what's working on reddit right now, join our premium affiliate marketing forum, where pro affiliates are sharing their strategies<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21af2d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21af2d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fea6013\" data-id=\"fea6013\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c525bf elementor-align-center elementor-button-success elementor-widget elementor-widget-button\" data-id=\"4c525bf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/e00\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CLICK HERE TO JOIN<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cb782d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb782d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b61f0f\" data-id=\"5b61f0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6746fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f6746fb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d56c88e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d56c88e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66e05ebf\" data-id=\"66e05ebf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23e39835 elementor-widget elementor-widget-text-editor\" data-id=\"23e39835\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The platforms three new ad tiers are as follows:<\/p><ul><li><strong>Expanded Inventory\u00a0<\/strong>&#8211;\u00a0This category enables advertisers to access Reddit\u2019s maximum inventory pool, and appear next to the broadest range of content.\u00a0<em>&#8220;This new tier will open up more than 20% more communities for targeting, giving advertisers access to a significantly larger user base via inventory that continues to meet Reddit\u2019s content standards.&#8221;<\/em><\/li><li><strong>Standard Inventory\u00a0<\/strong>&#8211;\u00a0This option provides &#8220;balanced reach and protection&#8221;\u00a0to fit the needs of most advertisers. In other words, the more controversial subreddits are not included, ensuring brand safety.<\/li><li><strong>Limited Inventory\u00a0<\/strong>&#8211;<strong>\u00a0<\/strong>This option provides optimal brand safety via a partnership with\u00a0Oracle Data Cloud\u2019s contextual intelligence tool, adding an extra stage of verification to ensure your ads don&#8217;t appear alongside questionable content.<\/li><\/ul><p>So advertisers will now have more ways to ensure their online ads only appear where they choose, and don&#8217;t get displayed next to potentially offensive or concerning content, which could have reputational impacts.<\/p><p>The concern is relevant on Reddit, where varying types of controversial posts can gain traction, but Reddit does also note that ads are only eligible to appear in communities on its hand-curated allowlist.<\/p><p><em>&#8220;All advertisers will continue to have the choice to enable or disable comments on their ads, as well as exclude certain keywords and communities based on their individual preferences.&#8221;<\/em><\/p><p>So there is a level of brand safety built into all its ad options, but now, brands that want to see maximum reach will be able to do so, while those looking to maintain more security in their placements will also have options.<\/p><p>Definitely, this is worth consideration. Not all brands will see success on the platform, but given the vast range of subjects discussed, and the engagement of Reddit communities, utilizing the right placements and ad options could facilitate good results, and these new control measures will help brands avoid potential controversy in their promotions.<\/p><p><em>These new and improved Inventory Types are available for all advertisers on the platform starting today. So don&#8217;t waste your time and start running these ads right away!<\/em><\/p><p style=\"text-align: center;\"><em>A modified version of this post was first published on the <a href=\"https:\/\/www.socialmediatoday.com\/news\/reddit-launches-ad-inventory-types-to-give-advertisers-more-control-over-th\/585855\/\" target=\"_blank\" rel=\"noopener\">Social Media Today<\/a><\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52d26ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52d26ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-547b83e\" data-id=\"547b83e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe709e4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fe709e4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65b9af5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65b9af5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b0e6c2\" data-id=\"5b0e6c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b8ef4a elementor-widget elementor-widget-heading\" data-id=\"1b8ef4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What are the most profitable verticals on Reddit ads? Become an iAmAffiliate member to find out!<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f0d0ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f0d0ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07c7aec\" data-id=\"07c7aec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5106c20 elementor-align-center elementor-button-success elementor-widget elementor-widget-button\" data-id=\"5106c20\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/e00\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CLICK HERE TO JOIN<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1945f43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1945f43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93c91bb\" data-id=\"93c91bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-433bb73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"433bb73\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>While Reddit is now up to\u00a0430 million users, many advertisers remain hesitant to invest in the platform because of\u00a0past controversies\u00a0related to its free speech approach, and it&#8217;s notoriously ad-opposed community that might not be overly welcoming to their content. But the incredible platform has changed a lot in recent times. Back in June, for example, &#8230; <a title=\"Reddit Launches Incredible Ad Inventory Types to Give Advertisers More Control Over Their Campaigns in 2021\" class=\"read-more\" href=\"https:\/\/iamaffiliate.com\/blog\/reddit-ad-inventory-types\/\" aria-label=\"More on Reddit Launches Incredible Ad Inventory Types to Give Advertisers More Control Over Their Campaigns in 2021\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/210"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":14,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"predecessor-version":[{"id":1089,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/210\/revisions\/1089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/212"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}