{"id":230,"date":"2020-09-29T12:26:10","date_gmt":"2020-09-29T12:26:10","guid":{"rendered":"https:\/\/blog.iamaffiliate.com\/?p=230"},"modified":"2021-09-23T09:42:42","modified_gmt":"2021-09-23T09:42:42","slug":"10-mistakes-you-make-when-creating-campaigns","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/10-mistakes-you-make-when-creating-campaigns\/","title":{"rendered":"Here are 10 Mistakes You Don’t Want To Make When Creating Awesome Campaigns"},"content":{"rendered":"\t\t
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Yes, there are definitely mistakes that can be made while advertising and I\u2019m sure you\u2019re making some of these. No hard feelings, but let\u2019s go through the most common of them.<\/span><\/p>

1. Not using remarketing campaigns<\/strong><\/h2>

Why should we use remarketing campaigns? Even though they aren\u2019t the best choice in 100% of the cases, they usually have the best performance of all of the Google Display campaigns available, whether you are using Google Ads interface or Google Analytics remarketing lists.\u00a0<\/span><\/p>

So what do they do? They simply let you target <\/span>current users of your website<\/b>. Meaning, these are the people that have viewed the product, maybe added it to the cart and\/or abandoned the purchase. For example, if you have enough traffic, you can create the audience list in Google Ads selecting the people who visited your website in the last 30 days.\u00a0<\/span><\/p>

\"Mistakes\"<\/p>

To add an audience to your existing campaign simply select the campaign and under \u2018Audience\u2019 create the new one:<\/span><\/p>

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2. Not using responsive display ads<\/strong><\/h2>

Nowadays, Google has gone way beyond some simple html5 banners and gives you an option for very reachable responsive display ads that are very easy to create. When I say \u2018very reachable\u2019, I\u2019m talking about thousands of formats that responsive display ads have.\u00a0<\/span><\/p>

So simply \u2018Create\u2019 an ad under \u2018Ads & extensions\u2019 – add the final URL, images, logo, video (optional), business name, etc.<\/span><\/p>

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Tip: upload your own images, or choose some of the free good-quality ones Google already has; also, you can scan your website for unified branding presentation.<\/span><\/i><\/p>

or I suggest <\/span><\/i>BannersLanders<\/i><\/b><\/a>, who created TOP NOTCH BANNER AD DESIGNS for me.<\/span><\/i><\/p>

3. Going full bid on mobile devices<\/strong><\/h2>

Yes, don\u2019t waste money when you don\u2019t need to. If you\u2019re advertising your business on mobile devices only, maybe it\u2019s ok to set the higher bid, but it\u2019s always better to choose both computer and mobile devices – it\u2019s simple, you\u2019re expending your reach. The thing is you can adjust your budget any time if the campaign is not going well or of course, turn it off completely. So, lower the bids for around -40% for the mobile devices because they can burn your budget and give not-so-great campaign results.\u00a0<\/span><\/p>

4. No placement and context exclusions<\/strong><\/h2>

You read that right – it\u2019s always important to analyze your placement report: check where your ads are showing and especially what content is shown along with your ads. Exclude the content you don\u2019t want next to your ads:<\/span><\/p>

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and closely observe what domains are showing your ad so that you can exclude certain placements if you want to:<\/span><\/p>

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Tip: You can also exclude some topics that can eat up your budget, like \u2018games\u2019 for example.<\/span><\/i><\/p>

5. Not using dynamic display ads<\/strong><\/h2>

For e-commerce businesses, this is a must-have! They perform better than any other ad for this type of business. Ensure your product feed and Google Merchant center and you\u2019re ready to go!\u00a0<\/span><\/p>

Once again, BannersLanders helped me out on this!\u00a0<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To ensure you don't make any mistakes, start a follow-along on iAmAffiliate forum, where affiliates marketing pros are willing to help you. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tJOIN NOW!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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6. Using expanded reach in remarketing<\/strong><\/h2>

This one is a common mistake because it\u2019s a little bit hidden in the Google Ads interface. Follow the steps here and you can be sure that your budget is going where you want it to.<\/span><\/p>

First, when the campaign is launched, you need to edit your ad group and your audience:<\/span><\/p>

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By default, these settings can unwillingly expand your targeting and you don\u2019t need that because you are setting up a remarketing campaign – for the users who already have interacted with your brand. So turn this off and your budget is secured.<\/span><\/p>

\u00a0<\/h2>

7. Not using a similar audience<\/strong><\/h2>

These settings apply only to the already created remarketing campaign because Google can\u2019t generate people with similar interests just like that. That\u2019s when your \u2018target expansion\u2019 works fine – it is generated <\/span>from<\/b> your remarketing audience.\u00a0<\/span><\/p>

The important thing here is that similar audiences work better than manually-selected broader targeting. Test it out.<\/span><\/p>

8. Not using custom intent targeting<\/strong><\/h2>

If your budget is still low and high-competitive keywords are out of your reach at the moment, you can still target users that search for these keywords without showing your ad. You don\u2019t show your ad in search, but in display network, where CPCs are way smaller. This can help you target customers who have already searched your keywords AND you can search for\/use your competitors\u2019 keywords (and that\u2019s a great thing).<\/span><\/p>

9. No capping settings<\/strong><\/h2>

If you don\u2019t know, this is the limit you set for impressions or clicks for your campaign which can help you to get a greater reach. If you want to generate as high reach as possible, you would definitely want to set the limit here (according to your needs) if you want your budget to go to the right place – this way you can avoid that the same person saw your ad multiple times in one day.<\/span><\/p>

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10. Incorrect performance analysis and expectations<\/strong><\/h2>

Don\u2019t just simply expect the same results with all of the campaigns you might run. It\u2019s impossible. Especially with the display network which works differently – you will also get unlike results running campaigns in distinct periods\/times of your business. That\u2019s why you should closely monitor and analyze every campaign you run.<\/span><\/p>

Of course, the place you can track everything is Google Analytics, so choose \u2018Google Ads\u2019 only, or monitor all of your campaigns:<\/span><\/p>

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Honestly, do you make any of these mistakes listed above?<\/span><\/p>

Hope this was helpful to you!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The best way to avoid these mistakes is to join iAmAffiliate where you can ask affiliate marketing experts for help.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tJOIN NOW!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Yes, there are definitely mistakes that can be made while advertising and I\u2019m sure you\u2019re making some of these. No hard feelings, but let\u2019s go through the most common of them. 1. Not using remarketing campaigns Why should we use remarketing campaigns? Even though they aren\u2019t the best choice in 100% of the cases, they … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,1],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/230"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":8,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":1082,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions\/1082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}