{"id":246,"date":"2020-09-29T13:00:21","date_gmt":"2020-09-29T13:00:21","guid":{"rendered":"https:\/\/blog.iamaffiliate.com\/?p=246"},"modified":"2021-09-23T09:40:29","modified_gmt":"2021-09-23T09:40:29","slug":"the-best-bidding-strategies-to-follow","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/the-best-bidding-strategies-to-follow\/","title":{"rendered":"The Best Bidding Strategies to Follow to Squeeze the Max Out Of Your Budget in 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"246\" class=\"elementor elementor-246\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2ec2d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2ec2d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2df9709\" data-id=\"2df9709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63cd777 elementor-widget elementor-widget-text-editor\" data-id=\"63cd777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">In this strategy guide for advanced Google Ads, you will get to know how you can optimize your bidding strategy. The very beginning is to understand three major keys to bid success:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remember your goal &#8211; connect your message to the right prospect; pay at least as possible to reach that right person!<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t relax &#8211; always stay on top of your bidding and adjust when needed; have both hands on the wheel!<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t trust Google when it comes to money &#8211; make sure you make the most of your campaigns<\/span><\/li><\/ul><h2><strong>Step 1: Manual CPC<\/strong><\/h2><p><span style=\"font-weight: 400;\">This is where you can set the amount that you are targetting to pay for every click on your ads. You must control this from the very beginning, especially if you\u2019re just getting started, and this phase can be from one day to a week long. This way you can test what\u2019s working and what\u2019s not, where you can try out different targeting, keywords, different ads also, landing or sales pages. You are simply going to collect data because you need to meet the costs and the people\u2019s reaction to your brand.\u00a0<\/span><\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-247 size-full\" src=\"https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/1-1.jpg\" alt=\"Bidding\" width=\"970\" height=\"493\" srcset=\"https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/1-1.jpg 970w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/1-1-300x152.jpg 300w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/1-1-768x390.jpg 768w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/1-1-700x356.jpg 700w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/p><p><span style=\"font-weight: 400;\">The important step here is to closely monitor every ad &#8211; what\u2019s not working, you\u2019re going to immediately cut off. You don\u2019t want to spend your money there. If the keyword is too expensive, cut it off.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Step 2: Enhanced CPC<\/span><\/h2><p><span style=\"font-weight: 400;\">With Manual CPC we set the bidding to the highest amount of money that we are ready to pay and that\u2019s our deal with Google. With Enhanced CPC you can maximize your conversions &#8211; you also set the maximum bid, BUT <\/span><b>you are willing to pay more<\/b><span style=\"font-weight: 400;\"> if Google finds a person who is more likely to do what you want him\/her to do on your website. So, here will Google automatically increase\/decrease the bid according to their opinion of that person\u2019s behavior on your website. In other words, you adjust the amount you are willing to pay and permit Google to optimize your cost for the right result.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you have this kind of campaign, you can quickly get a lot of data on what targeting is working or how your landing pages are performing.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re willing to agree, once you get the results, it\u2019s not important what money you paid for them as long as you have them. From there on you can continue because you know that at least some of the combination is working!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In these first two steps, we are testing if the direction we are going in is right. Now you want MORE of the SAME (good) result and there comes the step 3.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ce0f06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ce0f06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-070be63\" data-id=\"070be63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5628e77 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5628e77\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14d21e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14d21e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d587d7\" data-id=\"7d587d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f55182 elementor-widget elementor-widget-heading\" data-id=\"9f55182\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Learn more about advanced bidding and optimizing strategies, become an iAmAffiliate member today, and learn from affiliate marketing legends!<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c8f888 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c8f888\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-554d6dc\" data-id=\"554d6dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9bb20b elementor-align-center elementor-button-success elementor-widget elementor-widget-button\" data-id=\"e9bb20b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/ayp\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">JOIN IAMAFFILIATE NOW!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81f63c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81f63c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f0f50\" data-id=\"56f0f50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6539ac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d6539ac\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57fe2709 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57fe2709\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36de8b50\" data-id=\"36de8b50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c66b3e elementor-widget elementor-widget-text-editor\" data-id=\"2c66b3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2><strong>Step 3: Automated Bidding Strategy<\/strong><\/h2><p><span style=\"font-weight: 400;\">Keep in mind that it\u2019s best if you start with these <\/span><b>after<\/b><span style=\"font-weight: 400;\"> these previous two steps &#8211; you need to have data that provide the success of your ads and landing pages and only then you can give Google a little more control.<\/span><\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-248 size-full\" src=\"https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/2-1.jpg\" alt=\"\" width=\"959\" height=\"479\" srcset=\"https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/2-1.jpg 959w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/2-1-300x150.jpg 300w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/2-1-768x384.jpg 768w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/2-1-700x350.jpg 700w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/p><p><span style=\"font-weight: 400;\">Why do we first need the Manual and Enhanced CPCs? If you go straight to Automated Bidding, you will need to pay Google way more and yes, they will find your customers, but at what cost? Prepare the targeting step by step and then Google will know where and what to find for you, which will cost less, of course. It will help you increase and optimize conversions. You don\u2019t need all of the results from the previous CPC campaigns, just some will be enough to continue with automated bidding strategies.<\/span><\/p><p><span style=\"font-weight: 400;\">Now we can turn on to Cost Per Action (CPA), where you determine how much you want to pay for a specific action the customer takes. Also, if you have ads for different products, think about how much do you want to spend on each ad. Here you are probably going to start up high and work your way to the lower CPA.<\/span><\/p><p><span style=\"font-weight: 400;\">If you already had an ad that was working for you, then you can try out Return On Ad Spend (ROAS) targeting where you tell Google: \u201cEvery time I spend $[amount], I want to make $[amount].\u201d Of course, be reasonable here and understand that you will probably need to start lower and work your way up.<\/span><\/p><h2><strong>Step 4: Bid Adjustments<\/strong><\/h2><p><span style=\"font-weight: 400;\">The details of your campaign can be crucial, specifically when we talk about the time of day, the day of the week, location and the device that\u2019s being used (!). Based on the results you get, adjust your bidding for each of these categories and control the frequency of showing your ads.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if Sunday at 10 am works the best for your ad, you can increase your budget for that period. This also applies to the location and devices. Keep in mind that if something isn\u2019t working, you are going to exclude it from your targeting.<\/span><\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-249 size-full\" src=\"https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/3-1.jpg\" alt=\"\" width=\"446\" height=\"648\" srcset=\"https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/3-1.jpg 446w, https:\/\/iamaffiliate.com\/blog\/wp-content\/uploads\/2020\/09\/3-1-206x300.jpg 206w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/p><h2><strong>Step 5: Campaign Splice<\/strong><\/h2><p><span style=\"font-weight: 400;\">This is the last step in order to get the maximum of these good results. Since we saw what\u2019s working way better than everything else, which keyword, who to target, what time in the day, which day of the week, which location, etc. at this point we can <\/span><b>collect all of that data and create a new campaign. <\/b><span style=\"font-weight: 400;\">A new campaign just for these targeting combinations that seem to work the best for you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you take that one keyword is working the best for the example, you will maybe need to create a new ad AND a landing page specifically for that one keyword.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f03321f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f03321f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6c5577\" data-id=\"a6c5577\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-444af3c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"444af3c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-832ae4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"832ae4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14d75d9\" data-id=\"14d75d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9807aa3 elementor-widget elementor-widget-heading\" data-id=\"9807aa3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">To stay on top with the most recent working strategies, join our premium forum, where you can learn from affiliate marketing pros directly.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2128ea1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2128ea1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9222e5c\" data-id=\"9222e5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d018ea0 elementor-align-center elementor-button-success elementor-widget elementor-widget-button\" data-id=\"d018ea0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/ayp\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">JOIN IAMAFFILIATE NOW!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4990a88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4990a88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf5794d\" data-id=\"bf5794d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56038b2 elementor-widget-divider--view-line 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The very beginning is to understand three major keys to bid success: Remember your goal &#8211; connect your message to the right prospect; pay at least as possible to reach that right person! Don\u2019t relax &#8230; <a title=\"The Best Bidding Strategies to Follow to Squeeze the Max Out Of Your Budget in 2021\" class=\"read-more\" href=\"https:\/\/iamaffiliate.com\/blog\/the-best-bidding-strategies-to-follow\/\" aria-label=\"More on The Best Bidding Strategies to Follow to Squeeze the Max Out Of Your Budget in 2021\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,14],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/246"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":8,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/246\/revisions"}],"predecessor-version":[{"id":1078,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/246\/revisions\/1078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/250"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}