{"id":253,"date":"2020-09-29T13:17:32","date_gmt":"2020-09-29T13:17:32","guid":{"rendered":"https:\/\/blog.iamaffiliate.com\/?p=253"},"modified":"2021-09-23T09:38:23","modified_gmt":"2021-09-23T09:38:23","slug":"5-tips-for-taboola-launching-a-new-campaign","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/5-tips-for-taboola-launching-a-new-campaign\/","title":{"rendered":"5 Incredible Tips For Taboola – Things You Should Be Doing When Launching a New Campaign"},"content":{"rendered":"\t\t
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I hope you are familiar with this native display ad network because it has a reach of 95% in the US only and it\u2019s getting around a billion clicks globally. So, there are some things you should be doing in order to get your campaigns working.<\/span><\/p>

Audiences<\/strong><\/h2>

At first, targeting on Taboola looks very similar to something you\u2019ve maybe met before – you can select specific gender, areas or age. Also, you can make a difference between Marketplace Audiences and so-called Campaign Clickers.<\/span><\/p>

\"Taboola\"<\/p>

But, with the <\/span>Marketplace Audiences,<\/b> things are getting a little bit different. You can dive into people\u2019s income, do they have children and how many, or what content they might care about.<\/span><\/p>

With <\/span>Campaign clickers <\/b>things are clear – these are the people that have already seen your ads and did some action. You can create a campaign specifically for these people.<\/span><\/p>

Why did I make a difference here? You should create separate campaigns for these audiences in order to see what\u2019s working better AND you can create one campaign that will target both marketplace audience and campaign clickers – I would really like to hear the results you\u2019ll get!<\/span><\/p>

Campaign clickers<\/strong><\/h2>

\"\"<\/h2>

Let\u2019s dive deeper into this type of audience. This targeting works similarly to retargeting on any other platform. If you\u2019re about to create brand awareness campaigns or direct sale ones, this is the best way to get good results.\u00a0<\/span><\/p>

These people are already familiar with what you\u2019re doing so that way you can narrow your audience down campaign by campaign until you reach the right people who are actually going to make a purchase.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Learn more advanced Taboola tips & trick directly from pro affiliates. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tJOIN IAMAFFILIATE COMMUNITY<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Platforms \/ Devices<\/strong><\/h2>

You really need to think very carefully when it comes to what platform are you going to show your ad on. There are options for <\/span>desktop, smartphones, and tablets. <\/b>If you\u2019re about to choose all of the three, that\u2019s gonna be your initial phase of raising brand awareness.\u00a0<\/span><\/p>

\"\"<\/p>

For example, your ad is all about installing the new mobile app. Of course, you are going to choose smartphones (and which operating system is your app for) and then exclude desktop (and tablet if your app isn\u2019t made for this device). Why? It\u2019s ok if you want to waste money because this way you are going to target only that one device your app is made for. Your mobile app won\u2019t be installed if you show the ad on desktop devices – simple.<\/span><\/p>

That\u2019s the same with selecting tablets – if you\u2019re advertising a book, for example, the tablet is a great choice because people can easily read on this device.\u00a0<\/span><\/p>

And when it comes to desktop, things are the same – just think about whether your software is compatible with both Mac and Windows. If not, select the right one.\u00a0<\/span><\/p>

Furthermore, even if you\u2019re doing the awareness campaigns, maybe you should divide all of these platforms to separate campaigns in order to get transparent results. Keep in mind that your ad should be responsive in this case!<\/span><\/p>

Operating System Targeting<\/strong><\/h2>

Let\u2019s expand on this, but you probably got it from the previous paragraph.<\/span><\/p>

You won\u2019t advertise a Windows software for somebody on the Android smartphone. That\u2019s not going to work.<\/span><\/p>

A mobile app ad won\u2019t work if you are targeting Mac OS users.\u00a0<\/span><\/p>

That\u2019s very simple and I will put this here just for you to remember how important this little mistake can be for your budget.<\/span><\/p>

Campaign schedule<\/strong><\/h2>

This one is huge! You don\u2019t want your ad to be shown in the middle of the night when there is probably no one to see it.<\/span><\/p>

\"\"<\/p>

Think about the content of your ad – is that something people will enjoy \u2018while working\u2019? Maybe you run some corporate ads or the things people will need for a specific niche.\u00a0<\/span><\/p>

Is that something people will enjoy on the weekends? Choose these days only and don\u2019t waste that traffic you paid for. We want to target people during the time they are most likely to click on our ad.<\/span><\/p>

That\u2019s it and I hope you\u2019ll bookmark this in order to remember what you should be doing while advertising on Taboola. Good luck!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To learn how to squeeze out the most profit of your campaigns, join iAmAffilite members only area, where you can learn advanced tricks from experienced affiliates.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tJOIN IAMAFFILIATE COMMUNITY<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

I hope you are familiar with this native display ad network because it has a reach of 95% in the US only and it\u2019s getting around a billion clicks globally. So, there are some things you should be doing in order to get your campaigns working. Audiences At first, targeting on Taboola looks very similar … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,16],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/253"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":8,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":1073,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/253\/revisions\/1073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/259"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}