{"id":261,"date":"2020-09-30T10:29:35","date_gmt":"2020-09-30T10:29:35","guid":{"rendered":"https:\/\/blog.iamaffiliate.com\/?p=261"},"modified":"2021-09-23T09:33:58","modified_gmt":"2021-09-23T09:33:58","slug":"8-mistakes-people-make-on-taboola","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/8-mistakes-people-make-on-taboola\/","title":{"rendered":"The 8 Common Taboola Mistakes Most People Make When Advertising on This Incredible Platform"},"content":{"rendered":"\t\t
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1. Your Taboola audience is too wide<\/strong><\/h2>

Sometimes it is very important to go from narrow targeting and then spread it out. Especially if you are advertising a product or a specific software – not everything is for everyone and you can agree on that one. If your ad is about ski equipment you\u2019re probably not going to show that to people living in Miami at the very beginning. Yes, they can travel, but no, don\u2019t do this.\u00a0<\/span><\/p>

It\u2019s the same when it comes to mobile apps – remember exclude desktop users, because you\u2019ll waste those valuable clicks you paid for.<\/span><\/p>

There is also one tip I could share here. If there is something to be downloaded or a long video of value for your brand, make sure your targeted users are on the WiFi connection. You understand why, right? Choose these settings especially for something that has over 100mb. That is the feature Taboola offers and I think it\u2019s pretty cool.<\/span><\/p>

Next, think about the location. I\u2019ve already mentioned Miami and that applies for every campaign you are going to run. Always remember that if you narrowed your audience down, you can probably narrow it down a little bit more and that will give you if not better, then really transparent results.<\/span><\/p>

So, there are important targeting that is related to platform\/device, operative system, location, and Taboola offers a great targeting option connected with people\u2019s income. If your ad is showing something pricy, then choose the household\/individual with a higher income, since they are more likely to click on your ad and probably complete the purchase.<\/span><\/p>

2. You want a lot of clicks<\/strong><\/h2>

You don\u2019t want the largest amount of clicks, <\/span>you want the right people to click. <\/b>And you probably got that from the previous mistake. Don\u2019t make it too broad, choose the right text that will attract the right person and you will ensure your money going to the right place.<\/span><\/p>

3. You don\u2019t schedule your campaigns<\/strong><\/h2>

If you have no one looking at your campaigns in the night time, why are you wasting money there? Analyze briefly every ad you ran in order to set the schedules properly. Also, when you are creating your very first ad, I\u2019m sure you have at least some idea on what time of day is the best or what day in a week will work the best for you in order to get the highest conversions.<\/span><\/p>

That means, if your ad is related to something people will enjoy during the weekend, you\u2019re not going to show that ad on working days. I\u2019m talking about a promotion at the local bar or karaoke night around the corner, for example.\u00a0<\/span><\/p>

But this can be tricky, so first think carefully what time suits best and then analyze what\u2019s working and what\u2019s not because you can easily adjust things afterward.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The best way to avoid these mistakes is to join iAmAffiliate where you can ask affiliate marketing experts for help.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tCLICK HERE TO REGISTER<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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4. Your pictures are not original<\/strong><\/h2>

This is important because I will by default SKIP an ad if I think I saw that one before! And that could be your new ad, but the picture\/media you used is similar (or the same) as some others. <\/span>Choose generic photos that are closely related to your ad<\/b>.\u00a0<\/span><\/p>

For example, if you\u2019re advertising the beforementioned ski equipment, choose the picture that will probably show not only a person who is skiing (because that could be already used by some ski center) but a specific product photo (with a person on it) that will probably work better. This way you are saying to your customers right away what your ad is about and that\u2019s when you\u2019ll find out that the people who clicked are the ones that are most likely to complete the purchase.<\/span><\/p>

Now you will probably understand why these two ads are better<\/span><\/p>

\"Taboola\"<\/p>

\"\"<\/p>

than this one:<\/span><\/p>

\"\"<\/p>

And that is the fifth mistake.<\/span><\/p>

5. Your pictures don\u2019t have people in them<\/strong><\/h2>

And let\u2019s just say that people are likely to be engaged with others – but ensure that your ad makes sense. This will ensure better communication and a better relationship with your audience.\u00a0<\/span><\/p>

6. You don\u2019t block publishers<\/strong><\/h2>

Every week, or every day the best, go through the sites your ad is being published on and <\/span>block the ones you don\u2019t want <\/b>or are not related to your ad. You are making a huge mistake if your ski equipment ad is being shown on some site that is selling furniture (this is maybe not the best example, but you got the point).\u00a0<\/span><\/p>

Of course, don\u2019t worry if you have around 10-20 publishers in the end, because you will get the right audience – remember the first and the second mistake here in the article.<\/span><\/p>

7. You forget to retarget<\/strong><\/h2>

When you\u2019ve got all of your visitors who clicked, added to the cart, or even completed the purchase, a lot of people will think that advertising is over or they shift to some other targeting.\u00a0<\/span><\/p>

Audiences on Taboola are saved for a long time so use that and <\/span>retarget the same people that were interested in your brand.<\/b> Isn\u2019t that better than going through the whole process of finding them again? Yes, it\u2019s best to run both these campaigns together, but don\u2019t forget to retarget. Put the Taboola pixel on your website and enjoy the experience of retargeting.<\/span><\/p>

8. You do not test<\/strong><\/h2>

Again, how do you know at the beginning what\u2019s working and what\u2019s not? <\/span>You need to test. <\/b>If you\u2019re in marketing for some time now you know that this isn\u2019t something that has strict rules – if something worked for your friend\u2019s business, maybe it won\u2019t for yours. And yes, sometimes this is tough, but that\u2019s why a lot of platforms are giving you the option to A\/B test. When I say \u2018a lot of platforms\u2019 that means you should be doing this whichever platform you are advertising from, not just Taboola.<\/span><\/p>

Remember to always test <\/span>one thing at a time <\/b>– test the picture or the text only because later on you can get confused while analyzing the results.<\/span><\/p>

Marketing on Taboola can be very cheap and get you a lot of conversions. Why don\u2019t you use that without making any mistakes? \ud83d\ude42<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To ensure you don't make any more mistakes, start a follow along on iAmAffiliate, where the top affiliates are willing to help. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tCLICK HERE TO REGISTER<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

1. Your Taboola audience is too wide Sometimes it is very important to go from narrow targeting and then spread it out. Especially if you are advertising a product or a specific software – not everything is for everyone and you can agree on that one. If your ad is about ski equipment you\u2019re probably … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,8,16],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/261"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=261"}],"version-history":[{"count":13,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/261\/revisions"}],"predecessor-version":[{"id":1067,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/261\/revisions\/1067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/265"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}