Recently, I\u2019ve heard about Facebook gurus preaching low budget ad sets. The idea of creating 100 ad sets with budgets of $2.50 has been mentioned.<\/p>
This really rubs me the wrong way, because this is a terrible method to be recommending for advertising on Facebook.<\/p>
Sure, it sounds good in theory \u2013 you can have 100 ad sets and gather TONS of data super quickly, right?<\/p>
Not so fast.<\/p>
Not only is this strategy not going to provide you with much data, you\u2019ll end up guessing and likely losing money in the long run when you try to scale any of these ad sets.<\/p>
Don\u2019t worry, though. In this short article, I\u2019ll cover why this strategy doesn\u2019t work, and then share a better one with you.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t \u00a0<\/p> A low budget ad set is exactly what it sounds like \u2013 trying to \u201cgame the system\u201d by creating a ton of ad sets with tiny daily budgets.<\/p> The advertiser is hoping they can test tons of different audiences while achieving a sky-high ROAS.<\/p> This is not the same as placing super low bids on your ads. When you set a low bid cap on your ads, you are essentially trying to do the same thing though: keep costs down while gathering data.<\/p> The minimum budget for a Facebook ad set is just $1.00. But, this doesn\u2019t mean you should try creating $1 ad sets.<\/p> Has doing the bare minimum ever yielded any real results in your life? Likely not. So, let\u2019s talk about why this is a bad strategy, and one I never recommend.<\/p> This strategy actually won\u2019t gather you much data, because you aren\u2019t giving Facebook the ability to optimize. At only $2.50 ad spend per day, you will not be showing your ads to many people.<\/p> After a few days you have to make decisions about which ads to scale and which to cut. Because after 2-3 days you\u2019d have only spent $7 dollars, you won\u2019t really have learned anything. On a $30 product, this is nowhere near enough ad spend to make informed decisions.<\/p> Sure, maybe one of your adsets gets a purchase after 2 days. Wow, you made a sale with only $5 ad spend! That\u2019s a ROAS of 6.00 \u2013 pretty impressive.<\/p> But, that doesn\u2019t not mean it\u2019s ready to scale. Quite the contrary, actually, because you are still looking at such a small sample size.<\/p> I can\u2019t tell you how many times I had ad sets with awesome metrics getting me purchases for under $10. Starting out, I would think I hit the jackpot and scale the ad set.<\/p> But then, after two or so days, the adset completely tanks. You end up taking a loss, even with those low CPA\u2019s starting out.<\/p> If you have $250 to spend on Facebook ads per day, you are actually way ahead of the curve. You can get a lot of data super fast with that amount of ad spend, but you need to be smarter about it.<\/p> Instead, disperse that same $250 across\u00a010 ad sets,\u00a0<\/em>each having a daily budget of $25. This way, after 2-3 days, you\u2019ll have shown your ads to hundreds and hundreds of people, and you can actually make some real data-backed conclusions.<\/p> A version of this post was first published on the\u00a0Social Media Today<\/a><\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tTo learn more low budget adset strategies please join iAmAffiliate members only area, where we share the most recent methods and strategies.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
What is a low budget ad set?<\/strong><\/h3>
What is the minimum budget for a Facebook ad?<\/strong><\/h3>
![\"What](\"https:\/\/adsalchemist.com\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-4.39.17-PM.png\")
<\/figure>Do low budget ad sets work?<\/strong><\/h3>
A better Facebook Ads strategy<\/strong><\/h3>