{"id":293,"date":"2020-10-07T10:30:22","date_gmt":"2020-10-07T10:30:22","guid":{"rendered":"https:\/\/blog.iamaffiliate.com\/?p=293"},"modified":"2021-09-23T09:20:53","modified_gmt":"2021-09-23T09:20:53","slug":"my-campaigns-native-advertising-mistakes","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/my-campaigns-native-advertising-mistakes\/","title":{"rendered":"Why My Campaigns Don’t Work: 9 Incredible Native Advertising Mistakes"},"content":{"rendered":"\t\t
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Like any marketing technique, Native ads need to be done right in order to work. It isn\u2019t enough if you just decided to experience the advantage of native advertising because a lot of things can go wrong there. You can get thousands of clicks or none at all and that\u2019s the point where you might be thinking native advertising is not for your brand.\u00a0<\/p>

There are a lot of things to consider when creating a native campaign – audience analysis, branding, a specific goal for that very campaign, and when all of that comes together with adjusting the budget you can easily forget something that might be crucial. But the good news is, if something negative comes up, usually you will need to adjust just a couple of mistakes. Let\u2019s try and cover the most common ones here.<\/p>

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1. You selected the wrong native ad platform<\/strong><\/h2>

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This is one of the most important steps when it comes to creating the native ad campaign. It will affect the success of it the way you didn\u2019t expect it to. When you choose the native ad platform you need to check whether it really fits the goals of your campaign – if it doesn\u2019t reach the right audience, you\u2019re probably doing it wrong.\u00a0<\/p>

It is common for advertisers to choose some platform that reaches audiences worldwide, even if it\u2019s sometimes better to choose smaller networks, especially for smaller businesses. That way, you would definitely target your country first and make sure that the native ad network works with relevant publishers.\u00a0<\/p>

2. Your native ads aren\u2019t engaging enough<\/strong><\/h2>

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This isn\u2019t judging, but only a few advertisers know how to create an engaging native ad. If you want more clicks, maybe you should revise your ad and check what did you do.\u00a0<\/p>

What will work for your business is never clear at the beginning, nor later – people\u2019s taste is changing due to trends, culture, language, niches\u2026 There is no universal decision when it comes to creating native ads, even though it is good for you to follow some general best practices. You\u2019ve maybe already read somewhere that for business niche black and white photos work 140% better, while for pets category color pictures have a higher CTR.\u00a0<\/p>

3. You don\u2019t promote quality<\/strong><\/h2>

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There are cases where CTR is okay, but users\u2019 behavior fails to meet your expectations. That\u2019s the quality content problem and you should definitely change something. Landing pages are tricky, so, you need to carefully research your audience before even coming up with a topic.\u00a0<\/p>

Furthermore, does your content encourages visitors to stay on your page? That can turn your visitors to customers in no time and you don\u2019t want to hurt your brand name with some junk content. Sometimes you will even need to create completely new content.\u00a0<\/p>

4. Your ads don\u2019t reflect the content the right way<\/strong><\/h2>

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This is somehow connected with the previous point because bad correspondence between the title and the content can do a lot of harm, too. I\u2019m sure you have clicked on some promising headline before and when you read the content it had nothing to do with the title and you felt disappointed at least. I believe that happened so many times.\u00a0<\/p>

Be sure your ads fully reflect the content they promote and don\u2019t let them turn against you. Revisit your headlines.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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No clue on how you can avoid these native advertising mistakes? Best way is to be in a community where you can ask experienced affiliates on what to do and not to do. Become an iAmAffiliate member today!<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tJOIN OUR PREMIUM FORUM<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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5. You ignore the customer journey<\/strong><\/h2>

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Don\u2019t shoot in the dark and don\u2019t expect your job is done if you launched a good native ad. Think as if you were the customer – the <\/span>awareness<\/b> comes first, then <\/span>consideration<\/b> and the <\/span>decision<\/b> at last. What your landing page says to them is everything.<\/span><\/p>

Also, I hope you don\u2019t expect them to purchase the first time they see your ad, especially if you target a new audience.<\/span><\/p>

6. You didn\u2019t align your goals with KPIs<\/strong><\/h2>

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You always have a goal when starting a campaign, that is real. You want either to build brand awareness, or you\u2019re launching the sale campaign or whatever. Select the right native advertising performance metrics in order to monitor campaign effectiveness. If you fail to do this correctly, no wonder something is not working for you.\u00a0<\/span><\/p>

7. You don\u2019t consider native ads as a part of your overall marketing strategy<\/strong><\/h2>

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We would always celebrate if our customers\u2019 path to purchase was straightforward as an arrow but we all know that in most cases we have to do a lot of extra steps. Here is how that path usually looks like:<\/span><\/p>

If you want to drive conversions, native ads results should be measured along with your marketing strategy. They are very convenient for building brand awareness or top-funnel promotion. I recommend that you take a look at the big picture. If you are only looking for more sales, native ads will be ineffective for you. But if you consider this customers\u2019 path to purchase, you will notice that they have an enormous impact on the whole process.\u00a0<\/span><\/p>

8. You don\u2019t split-test!<\/strong><\/h2>

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I\u2019m sure you know there is no rule and you will never know what works and what doesn\u2019t! Split-testing will help you in creating valuable ads that will bring you some money back and you won\u2019t waste your time on something that doesn\u2019t give results. Test these:<\/span><\/p>