{"id":297,"date":"2020-10-07T10:36:34","date_gmt":"2020-10-07T10:36:34","guid":{"rendered":"https:\/\/blog.iamaffiliate.com\/?p=297"},"modified":"2021-09-23T09:17:57","modified_gmt":"2021-09-23T09:17:57","slug":"genius-pixel-how-to-scale-fb-ad-campaigns","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/genius-pixel-how-to-scale-fb-ad-campaigns\/","title":{"rendered":"Genius Pixel Pt. 2: How To Scale FB Ad Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"297\" class=\"elementor elementor-297\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-574ab67e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"574ab67e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42317ef6\" data-id=\"42317ef6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7350b280 elementor-widget elementor-widget-text-editor\" data-id=\"7350b280\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">This is a continuation of the Genius Pixel Article&#8230;<br \/><br \/>I will now talk about something that happened to anybody who has ever been running any campaigns on Facebook. I\u2019m 100% positive.<\/span><\/p><p><span style=\"font-weight: 400;\">You have your ad running. It\u2019s performing well and when you raised the money suddenly everything dropped down &#8211; your CPC goes crazy and you\u2019re losing your budget and get nothing in return. So, instead of getting better results, your CPC goes up and this is a common problem, really. Luckily there is a way to fix this.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s go from $25\/day to $2k\/day without raising your CPC and all of that relates to Facebook and Google. You will succeed with generic ads, more placements, and a wider audience.<\/span><\/p><p><span style=\"font-weight: 400;\">The thing needed here is warming up the pixel properly in order to do what we want it to do &#8211; get us more and more customers at the same cost. Sounds like something impossible, right?<\/span><\/p><p><strong>We will need these steps:<\/strong><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dive into your data to get parameters that are valuable<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make more creative assets<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Turn your narrow audience into a broad one<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Setup Automation Rules<\/span><\/li><\/ul><div><p style=\"background-color: #ffffff;\">\u00a0<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7315f19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7315f19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ad4e77\" data-id=\"7ad4e77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b489ed7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b489ed7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae37202 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae37202\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec1462d\" data-id=\"ec1462d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-202418c elementor-widget elementor-widget-heading\" data-id=\"202418c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Are you having a hard time to scale correctly your FB Ad campaigns? Join the growing community of iAmAffiliate with lots of experienced affiliates who can help you with all the steps in setting up an effective campaign.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a160da1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a160da1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b13835a\" data-id=\"b13835a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbf035d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fbf035d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/adae0\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">JOIN IAMAFFILIATE NOW<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2b1249 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2b1249\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e78c8c3\" data-id=\"e78c8c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed89adb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed89adb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-158c687 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"158c687\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d56c2cc\" data-id=\"d56c2cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-671f6f4 elementor-widget elementor-widget-text-editor\" data-id=\"671f6f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u00a0<\/p><h3 style=\"background-color: #ffffff; letter-spacing: normal;\"><strong>Dive into your data<\/strong><\/h3><p style=\"background-color: #ffffff;\">\u00a0<\/p><p style=\"background-color: #ffffff;\">You can\u2019t access all of the deep results through Business Manager &#8211; there you can only observe how the ad performed along with its ad set. And we need to observe them with the big eyes. You will have to open a spreadsheet and go step by step in order to see the whole marketing plan with different eyes &#8211; new experiments, new groups of people, etc.<\/p><p style=\"background-color: #ffffff;\">From there on you can create different campaigns with the valuable data &#8211; what\u2019s working for your brand, what kind of audience likes your content and with those worthy settings you\u2019ll feed the genius pixel that will bring you new customers in no time.\u00a0<\/p><p style=\"background-color: #ffffff;\"><strong>To summarize:<\/strong><\/p><ul style=\"background-color: #ffffff; color: #7a7a7a; font-family: Roboto, sans-serif; font-size: 16px;\"><li>New data for the new pixel<\/li><li>Spreadsheet after warming up the pixel<\/li><li>New results for the larger pixel<\/li><\/ul><div><span style=\"color: #7a7a7a; font-family: Roboto, sans-serif;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div><h3 style=\"background-color: #ffffff; letter-spacing: normal;\"><strong>Make more creative assets<\/strong><\/h3><p style=\"background-color: #ffffff;\">\u00a0<\/p><p style=\"background-color: #ffffff;\">If you have an ad that\u2019s working &#8211; THE ad &#8211; you should use the most of it. But not the way some brands do, to show it over and over again and bore the world with the same things to see every time. Be creative and remake it using different ad formats platforms offer &#8211; don\u2019t use just these boring square formats everybody has seen so many times. I will myself just skip it and maybe won\u2019t even notice, no matter it could be something I might be interested in.<\/p><p style=\"background-color: #ffffff;\">That is an immediate waste of money. It\u2019s ok for the first time you\u2019re launching the ad, but if it\u2019s working, try to make a related video in a long and short version, for example. The more ads versions you make now, the more money they are going to give you later.<\/p><p style=\"background-color: #ffffff;\">\u00a0<\/p><h3 style=\"background-color: #ffffff; letter-spacing: normal;\"><strong>Broad audiences<\/strong><\/h3><p style=\"background-color: #ffffff;\">\u00a0<\/p><p style=\"background-color: #ffffff;\">You\u2019ve started low &#8211; narrow audience, one interest, one keyword. That\u2019s how you know what\u2019s working best. Especially if you\u2019re beforementioned spreadsheet is actively updated.<\/p><p style=\"background-color: #ffffff;\">We\u2019ve spread our wings and now it\u2019s time to fly! Broaden your audience into supersized one and the warmed pixel will give you back thousands and thousands of new customers. But only if it\u2019s warmed properly!<\/p><p style=\"background-color: #ffffff;\">So, take one smaller audience (that got highly engaged, of course) and 8 times that equals the\u00a0<span style=\"font-weight: bold;\">maximum possible reach for the same CPC.<\/span><\/p><p style=\"background-color: #ffffff;\">The calculation is simple &#8211; if you already sold something to some small audience, it will be much harder to sell that same thing again to the same group. This way, you broaden your audience, create different assets and all of that for the same price.\u00a0<\/p><p style=\"background-color: #ffffff;\">\u00a0<\/p><h2 style=\"background-color: #ffffff; letter-spacing: normal;\">\u00a0<\/h2><h2 style=\"background-color: #ffffff; letter-spacing: normal;\"><strong>Setup Automation Rules<\/strong><\/h2><p style=\"background-color: #ffffff;\">\u00a0<\/p><p style=\"background-color: #ffffff;\">All of the steps so far were related to your growth. Now let\u2019s see what can happen if we begin to lose because at one point it is time to shut things down, right? We need to ensure our loss is not enormous.<\/p><h2 style=\"background-color: #ffffff; letter-spacing: normal;\">\u00a0<\/h2><h2 style=\"background-color: #ffffff; letter-spacing: normal;\"><strong><i>Automation Rule #1<\/i><\/strong><\/h2><p style=\"background-color: #ffffff;\"><i>\u201cIn the event that my ad has 10k+ impressions and my CPC is bigger than 2x desired cost, I\u2019ll stop this ad.\u201d\u00a0<\/i>&#8211; the ad had its chance to show itself, but this rule is adjustable to your desires.<\/p><p style=\"background-color: #ffffff;\">\u00a0<\/p><h2 style=\"background-color: #ffffff; letter-spacing: normal;\">\u00a0<\/h2><h2 style=\"background-color: #ffffff; letter-spacing: normal;\"><strong>Automation Rule #2<\/strong><\/h2><p style=\"background-color: #ffffff;\"><i>\u201cIn the event that my ad has 10k+ impressions and my CPC is the same or lower, then raise the budget for 20%.<\/i>\u201d &#8211; this way you\u2019re adjusting your profit instead of loss but remember to go slowly and launch it only once a day.<\/p><p style=\"background-color: #ffffff;\">\u00a0<\/p><h2 style=\"background-color: #ffffff; letter-spacing: normal;\">\u00a0<\/h2><h2 style=\"background-color: #ffffff; letter-spacing: normal;\"><strong><i>Automation Rule #3<\/i><\/strong><\/h2><p style=\"background-color: #ffffff;\"><i>\u201cRun this ad for 72 hours only and then start a new one.<\/i>\u201d &#8211; and this applies only to the ads of the same format (newsfeed ads or story ads, or whatever); that\u2019s why you should create different variations at the very beginning.<\/p><p style=\"background-color: #ffffff;\">That was it and let\u2019s launch those stellar ads!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8645681 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8645681\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca74c9d\" data-id=\"ca74c9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2ae49f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b2ae49f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bd22c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bd22c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1c1350\" data-id=\"a1c1350\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3faca52 elementor-widget elementor-widget-heading\" data-id=\"3faca52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Do you need help on warming up your pixel? Tons of affiliates exchange tips and guides about this inside iAmAffiliate Premium Forum. Start to learn more and you are always welcome to ask questions!<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a1517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50a1517\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4718abd\" data-id=\"4718abd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4b2d99 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a4b2d99\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/adae0\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">JOIN IAMAFFILIATE NOW<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adf63bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adf63bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57799db\" data-id=\"57799db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172ebfd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"172ebfd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is a continuation of the Genius Pixel Article&#8230; I will now talk about something that happened to anybody who has ever been running any campaigns on Facebook. I\u2019m 100% positive. You have your ad running. It\u2019s performing well and when you raised the money suddenly everything dropped down &#8211; your CPC goes crazy and &#8230; <a title=\"Genius Pixel Pt. 2: How To Scale FB Ad Campaigns\" class=\"read-more\" href=\"https:\/\/iamaffiliate.com\/blog\/genius-pixel-how-to-scale-fb-ad-campaigns\/\" aria-label=\"More on Genius Pixel Pt. 2: How To Scale FB Ad Campaigns\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/297"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=297"}],"version-history":[{"count":43,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/297\/revisions"}],"predecessor-version":[{"id":1046,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/297\/revisions\/1046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/299"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}