{"id":725,"date":"2021-06-03T11:59:38","date_gmt":"2021-06-03T11:59:38","guid":{"rendered":"https:\/\/iamaffiliate.com\/blog\/?p=725"},"modified":"2021-09-23T06:52:18","modified_gmt":"2021-09-23T06:52:18","slug":"how-to-improve-your-google-ads-quality-score","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/how-to-improve-your-google-ads-quality-score\/","title":{"rendered":"How To Improve Your Google Ads Quality Score in 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"725\" class=\"elementor elementor-725\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5440724d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5440724d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e60182f\" data-id=\"6e60182f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-393f4224 elementor-widget elementor-widget-text-editor\" data-id=\"393f4224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>The reason why quality score should be used especially to indicate the potential keyword, ad group, and campaign success in paid search is because it is a key metric.\u00a0 Take note that it measures the relevancy and cohesiveness of three components required for every PPC campaign which is:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>The keyword within an ad group\u00a0<\/li>\n<li>The ad copy searches when an ad is triggered<\/li>\n<li>The landing page searches visit after clicking your ad<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Importance of Quality Score<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Keep in the mind that quality score directly impacts ad rank in the auction which makes it important. In order for your ad rank to increase its potential, it should also increase its quality score as well. Remember that as your ad rank improves, so do the chances of your ad earning a click grows and the cost you\u2019ll pay per click can decrease.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>What I\u2019m trying to point out is that having a high QS gives you an edge in terms of having the best chances to pay as little as possible for the ad position you earn and the clicks you drive.\u00a0\u00a0<\/p>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34963aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34963aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e78b705\" data-id=\"e78b705\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8a4601 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d8a4601\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8556017 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8556017\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a1e2ca\" data-id=\"0a1e2ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aa7dd0 elementor-widget elementor-widget-heading\" data-id=\"0aa7dd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">To learn more about improving your quality score join iAmAffiliate and learn from real affiliate marketing experts directly.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56cda0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56cda0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a2205\" data-id=\"70a2205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bdf82f elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5bdf82f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/sdr\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><b>CLICK HERE TO JOIN IAMAFFILIATE FORUM<\/b><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf65d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4cf65d6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0f16a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0f16a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c4fd96\" data-id=\"9c4fd96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faccd54 elementor-widget elementor-widget-text-editor\" data-id=\"faccd54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2><strong>Tips to maximize quality score\u00a0<\/strong><\/h2>\n<p>Here are the three primary metrics that\u2019s going to guide the QS assigned to a given keyword.\u00a0 Advertisers are able to see the status of these factors when analyzing quality score in google ads as each will have a status of \u201cbelow average\u201d, \u201caverage\u201d, or \u201cabove average\u201d.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Expected Clickthrough Rate\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/h2>\n<p>Expected CTR is measured when google looks at your keyword\u2019s CTR history along with those of your competitor to predict how often it will be clicked. Make sure you\u2019re able to write your ad copy for high relevance to your keyword list in order to maximize expected CTR. The copy of your ad should tightly align with the keyword list carried with your ad group. Take note that it is vital to drive expected CTR when building high relevance between your keyword list and corresponding ad copy.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Ad relevance\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/h2>\n<p>With ad relevance, you are able to closely reassure on how related your keywords is to your ads. Take note that google is going to refer to your ad copy and landing page content to predict how relevant your ad will be to a user who triggered your ad with a given search query.<\/p>\n<p>By ensuring your ad copy which directly relates to the keyword list it corresponds within a given ad group, you\u2019re able to maximize ad relevance and make sure you\u2019re also able to tailor your ads closely by ensuring your ad copy contains small, tightly themed groups of keywords. Lastly, ensure your landing page contains contents that is equally relevant to these keywords and the ad copy you use.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Landing page experience<\/strong><\/h2>\n<p>As we all know, landing page experience is a measure that google ads use to estimate how relevant and useful your website\u2019s landing page is to people who are going to click your ad.\u00a0<\/p>\n<p>Keep in mind that google is able to refer to your landing page content to measure landing page experience as well as other metrics like bounce rate and page speed to predict how good of an experience a user will have once they click through your ad.\u00a0<\/p>\n<p>You can also optimize your landing page\u2019s content in order to be more relevant and authoritative in maximizing landing page experience.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Does it actually work?<\/strong><\/h2>\n<p>As much as all of this makes sense in theory, some might still be doubtful in terms of quality score having a noticeable impact on the campaigns we optimized on a daily basis. In reality, it does work though the reason people are having doubts is because it\u2019s hard to see how QS changes actually impact our numbers over time.\u00a0 This is mainly because google is making it so difficult for us to analyze historical quality score changes. My tip for you so that you can see a real impact is to isolate some keywords which have shown a change in quality score and segment your data by day.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Factors that are out of your control<\/strong><\/h2>\n<p>It is important to know that there are also factors that you have no control over as an advertiser when assigning quality score. The most common example would be competition for specific keywords in a given industry. Keep in mind that you might never see a quality score over 5 for certain keywords even after extensive optimization especially if you\u2019re in an over-saturated search space with tons of competitors.\u00a0<\/p>\n<p>I would suggest you not to stress over on things that you don\u2019t have control of but focus on these three important factors you influence which is:\u00a0<\/p>\n<ul>\n<li>Expected CTR<\/li>\n<li>Ad Relevance<\/li>\n<li>Landing Page Experience<\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6ddb1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6ddb1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-964878c\" data-id=\"964878c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23dfd0c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23dfd0c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20493a5 elementor-widget elementor-widget-heading\" data-id=\"20493a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">If you want to learn about the latest affiliate marketing tips&tricks, join iAmAffiliate today.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d8ac2 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"33d8ac2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/iamlink.to\/sdr\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><b>CLICK HERE TO JOIN IAMAFFILIATE FORUM<\/b><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0eedad5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0eedad5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-898eef2\" data-id=\"898eef2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f54979 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f54979\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The reason why quality score should be used especially to indicate the potential keyword, ad group, and campaign success in paid search is because it is a key metric.\u00a0 Take note that it measures the relevancy and cohesiveness of three components required for every PPC campaign which is: The keyword within an ad group\u00a0 The &#8230; <a title=\"How To Improve Your Google Ads Quality Score in 2021\" class=\"read-more\" href=\"https:\/\/iamaffiliate.com\/blog\/how-to-improve-your-google-ads-quality-score\/\" aria-label=\"More on How To Improve Your Google Ads Quality Score in 2021\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/725"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=725"}],"version-history":[{"count":26,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/725\/revisions"}],"predecessor-version":[{"id":1015,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/725\/revisions\/1015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/761"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}