{"id":836,"date":"2021-06-11T13:24:30","date_gmt":"2021-06-11T13:24:30","guid":{"rendered":"https:\/\/iamaffiliate.com\/blog\/?p=836"},"modified":"2021-09-23T06:47:49","modified_gmt":"2021-09-23T06:47:49","slug":"case-study-running-medicare-on-facebook","status":"publish","type":"post","link":"https:\/\/iamaffiliate.com\/blog\/case-study-running-medicare-on-facebook\/","title":{"rendered":"[Case Study] Medicare – $3,228 Profit in The First Month Of Running on Facebook"},"content":{"rendered":"\t\t
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In this case study I\u2019m going to share with you my journey with running Medicare lead generation offer on Facebook, and how I made $3,228<\/strong> profit in the first 30 days.<\/p>\n

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GEO:<\/strong> USA<\/p>\n

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TRAFFIC SOURCE<\/strong>: Facebook<\/p>\n

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OFFER<\/strong>: Medicare Yes!<\/p>\n

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TRACKER<\/strong>: RedTrack<\/p>\n

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As always I started this journey with spying on Facebook to see what others are running.\u00a0 I wanted to try some kind of WH leadgen offers, since that\u2019s what bigger affiliates on the iAmAffiliate forum<\/a> <\/strong>suggested to me.\u00a0<\/p>\n

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So, I fired up my Facebook spy tool (which is Visto btw) and set the date range to last 30 days and I was browsing to see what comes up.<\/p>\n

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I noticed that there are many medicare ads, so I thought it must be good if others are running it. So I searched for the keyword \u2019\u2019medicare\u2019\u2019.<\/p>\n

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Here are some of the results:<\/p>\n

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AD 1:<\/strong><\/h2>\n

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\"\"<\/figure>\n

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AD 2:<\/strong><\/h2>\n

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\"\"<\/figure>\n

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AD: 3<\/strong><\/h2>\n

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\"\"<\/figure>\n

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LANDING PAGE 1<\/strong><\/h2>\n

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\"\"<\/figure>\n

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LANDING PAGE 2<\/strong><\/h2>\n

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\"Medicare\"<\/figure>\n

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LANDING PAGE 3<\/strong><\/h2>\n

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\"\"<\/figure>\n

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So these ads and landers were the top 3 performers based on receiving the most traffic in the past 30 days. I noticed that this Senior angle is doing very well (which is obvious..it\u2019s medicare, lol) so I copied all the ad texts in a notepad and re-wrote them later.<\/p>\n

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I wrote very similar ad copies to the one that were in the top 3 performers.<\/p>\n

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I did the same thing with the ad images.<\/p>\n

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I created very similar images for myself, plus I also added a couple extra images that I taught might be good, just for testing.<\/p>\n

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Next I ripped these Landing pages, changed the images and texts here and there and that\u2019s pretty much it.<\/p>\n

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After that I set up tracking campaigns (I use Redtrack for tracking).<\/p>\n

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I use a no-redirect campaign so I add a no redirect script to the source code of my landing page, and I use my LP URL as my final URL that I\u2019m promoting on Facebook.<\/p>\n

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I also set up CAPI (conversion api tracking) and everything needed to be able to track IOS (after the ios 14 update..)<\/p>\n

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If you don\u2019t know how to set these up, you can find guides inside iAmAffiliate forum.<\/a><\/strong><\/h3>\n

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Since I\u2019m using a no-redirect campaign, I can\u2019t rotate multiple landers in Redtrack, so I launch separate campaigns for the 3 LP I\u2019m going testing.<\/p>\n

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Next I launch the campaigns on facebook.<\/p>\n

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I asked my Affiliate network rep if he can give me a list of best converting US States for this medicare offer, so I can target those only.<\/p>\n

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My targeting is:<\/p>\n

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Male and Female,\u00a0 65+,\u00a0 and the top converting US states.<\/p>\n

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After the first 48 hours I started checking data and optimizing.\u00a0 I launched 3 separate campaigns with the same setting to test my landing pages.\u00a0 One of my LPs was very bad and got 0 conversions, the other 2 was okay, but my first lander got almost twice as many conversions as the second, so I cut that 2 and continued with the best performing one.<\/p>\n

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Next I was checking the creatives. I launched 3 adsets with different angles, and 5 creatives per adset.<\/p>\n

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First I was cutting the ones that got 0 leads, then I let the others run for another day.<\/p>\n

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Next day I checked the creatives again, but this time I started focusing on the lead costs.<\/p>\n

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I found out that 2 of my creatives got much much lower lead cost than all the others, so I cut all the other creatives and continued with those two.<\/p>\n

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I also created new ad groups with the same images but different texts to see if I can get even better lead costs.<\/p>\n

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I also launched the same exact campaign with the same settings, LP and creatives on other accounts to be able to scale.<\/p>\n

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By doing this I spent almost $10K in the first month of testing this offer, however I also generated more than $12K revenue, so that\u2019s a pretty nice profit for the first month I think \"\ud83d\ude0a\"\u00a0<\/p>\n

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Here are my Medicare results of the first 30 days:<\/strong><\/h4>\n

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SPENT: <\/strong>$9,384<\/h4>\n

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REVENUE: <\/strong>$12,612<\/h4>\n

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PROFIT: <\/strong>$3,228<\/h4>\n

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If you want more Case Studies like this, join iAmAffiliate today, a community where you can learn directly from affiliate marketing legends!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In this case study I\u2019m going to share with you my journey with running Medicare lead generation offer on Facebook, and how I made $3,228 profit in the first 30 days. GEO: USA TRAFFIC SOURCE: Facebook OFFER: Medicare Yes! TRACKER: RedTrack As always I started this journey with spying on Facebook to see what others … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/836"}],"collection":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/comments?post=836"}],"version-history":[{"count":17,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/836\/revisions"}],"predecessor-version":[{"id":1009,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/posts\/836\/revisions\/1009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media\/874"}],"wp:attachment":[{"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/media?parent=836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/categories?post=836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamaffiliate.com\/blog\/wp-json\/wp\/v2\/tags?post=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}