What is CPC and CPM?

  • CPC: Cost Per Click , that is, advertising system where you only pay for each click received.
  • CPM: Cost per thousand impressions , that is, advertising system where you pay an amount per thousand impressions.

When you want to run a Facebook Ads campaign , the system offers you any of these 2 possibilities when you are finalizing the ad configuration. There already comes into play your wisdom and knowledge of these fields to decide what type of advertising to choose.

Recommendations to know when to choose CPC or CPM

As I said before, this step is very important and this is where your experience comes into play, although I can advise you. The best way to know that you work better, which gives you better results and where you are getting the most out of your campaign is to experiment, perform tests, test, only then you will know what works best for you.

Something that is no secret, is that if you want to run a Facebook Ads campaign to hire a service or to make a sale, that is, to make a conversion the best option will always be to choose a CPC campaign , since it does not you will only pay only for the clicks received but you will also have to analyze in detail the conversion that your Landing Page is generating.

On the other hand if what you want is to increase the likes of your Fan Page or simply spread your Brand to let you know the best option will always be to choose a CPM campaign .

Why should you do Facebook Ads campaigns?

am going to give you some of the most important reasons why the Facebook advertising system is so fashionable nowadays and why you should start using it from Ya:

  • SAVINGS: It is one of the cheapest and easiest CPC and CPM systems available today.
  • SEGMENTATION: One of the great secrets of this tool is segmetación, where you can segementar as much as you want to reach your potential clients.
  • FLEXIBILITY: The flexibility that this tool offers when carrying out different campaigns, with different costs and different designs is, the more, remarkable.
  • USERS: Without a doubt the most obvious reason, do you know any person who does not use Facebook daily?

Do you think there are enough reasons? Did I convince you? So we’re going to start running a Facebook Ads campaign from scratch .

Advertise in Facebook

With all the changes that Facebook has been making in its policies and algorithms in recent years is a fact that organic visibility continues to drag a downward trend for any of the publications of a company page in this social network .

Although there are still companies or professionals who do not want to recognize it, without a good economic investment, on Facebook there is almost no visibility, therefore it is an increasing trend of the increasing investment that companies, brands and professionals make in this social network.

On the other hand, and as everything is not always negative, those same strategies that mostly seek to monetize your platform by pushing companies to use the promoted publications or Facebook Ads campaigns, have conditioned that from this social network the tools are continuously being improved. of which we have to advertise.

Meanwhile, the success of the purchase of Instagram in its day is now also an excellent opportunity to make advertising ads for companies in this visual network, and everything directly from the Facebook Ads Manager platform itself.

The integration of Instagram with Ads, allows us to obtain greater options to reach more target audience and increase the profitability of any ad campaign.

This “advertising tool in social networks” , among many other features, allows us to create different types of publications and segment them according to the particularities of the target to which they will be directed medium of some different parameters like:

  • Country or city of residence
  • Language
  • Sex
  • Civil status
  • Customs, interests or tastes of the user …
  • Keep in mind that we have many tools for this social platform, but to make it public, it facilitates 3:

    ► Power Editor:

    It is an advertising platform focused on accounts for large advertisers, as it can also be the case of agencies that need to create a large number of ads at once and have more advanced control over them and their results.

    ► Business Manager:

    It is a platform specially designed for brands to offer access and management of their pages to those professionals or agencies that manage multiple accounts and to which they can only be assigned the advertising role, without needing a greater link, such as being administrators Of the same.

    The main differences of this tool are that there is no direct link between profiles and pages, that is:

    With Business Manager you will keep your business separate from your personal Facebook profile.

    It is also very useful for those professionals who manage several brands to avoid possible mistakes or to mix several brands in the same advertising account.

    ► Ad Manager :

    It is used to manage and create campaigns and announcements easily and intuitively.

    Throughout this post I am going to focus on showing you how to use and optimize your ads through the Ad Manager, although some of the tips that I will give you are also applicable if you use Power Editor or Business Manager.

How to evaluate the growth potential of a company

For investors, one of the keys to the success of trading stocks is to understand what factors influence market expectations and how they can change over time. There are a number of factors that can affect the positive or negative feeling towards a company.

Growth forecast

The main driver of a company’s valuation is its capacity to generate income and, consequently, dividends. There are several ways in which a company can increase its profits over time.

1) Increase business activity
Companies can increase their sales by making an incursion into new markets, establishing partnerships and joint ventures , obtaining new contracts or attracting new clients, developing and launching new or better products, improving marketing and sales offer and many more.

2) The increase in prices
In positive economic times, some companies can afford to charge higher prices for their products if demand increases. This is particularly important in the case of resource producers in the bull commodity markets.

3) Cost control
A company can also improve its own profitability by reducing expenses, although those that do run the risk of cutting back on important aspects. To measure this, investors often study administrative, sales and marketing expenses, interest and depreciation as a percentage of sales to determine the efficiency of business activity management. Analyzing also operating income as a percentage of sales (margin) can also give us an idea of ​​the profitability of a company.

Risk of disappointment

It is important that investors recognize that, while companies can achieve great success, there are also many risks that could cause them to lose money and risks that can significantly reduce their business activity. The fear of obtaining negative results can limit the growth potential of the shares, or even cause their fall.

1) Operational risks
There are many problems that a company may have to face in the day to day of its administration, among them: breakdown of machinery, arrival of new competitors, price wars, increase in costs, adverse economic conditions, loss of contracts or customers and many more.

2) Political risk
This varies by country, but refers to the possibility of a government gaining power and implementing adverse economic policies, such as tax increases, new regulations, asset nationalization and other initiatives.

3) Foreign exchange risk or currency
Reserves operating in several countries run the risk that the rise and fall of the value of certain currencies may affect the company’s income or cost structure, and may increase or reduce the performance of foreign operations in terms of currency. national.

4) Legal risk
This refers to the possibility that the company is sued. This is especially true in sectors where there may be controversies regarding patents and intellectual property that could lead to important reparations or judicial requirements against business activity.