Does affiliate marketing really work in 2022?

Affiliate Marketing Statistics and Trends for 2022

Affiliate marketing is the best way to make money online. Allows you to work from anywhere in the world, at any time of the day and with almost any budget. What’s in store for the industry in 2022? We have prepared up-to-date statistics for you and collected the hottest trends, don’t switch!

Affiliate Marketing Investments Steadily Growing

Experts estimate that in the US alone, spending on affiliate marketing in 2022 will amount to more than $8.2 billion. Rakuten Advertising back in 2016 showed research confirming that over 80% of advertisers have dedicated 10% of their budget to affiliate marketing. According to Forrester reports, since 2016, the rate of financial investment in the affiliate program has been steadily growing at 10% or more per year. Even the global crisis and pandemic could not break the industry, which is a powerful motivation for many beginners to start earning with proven affiliate programs. 

The average conversion rate in affiliate marketing is from 0.5% to 1%.

 Interesting data comes from Business 2. The group’s report says that the average conversion rate of partners around the world is from 0.5% to 1%. Also, experts note that many partners have much higher conversion rates.

Affiliates drive 5% to 25% of all online sales 

One of the popular books on affiliate marketing, Kickstart Your Own Affiliate Marketing Business, states that affiliate marketing drives 5% to 25% of online sales for all major global brands. There are industries and verticals that rely entirely on affiliates. Still not sure if you should start a career in affiliate marketing?

83% of affiliate networks attract new partners through media affiliates 

Affiliate networks are always looking for new partners to promote their advertisers’ offers. Often (in more than 80% of cases) affiliates use bulletin boards or make guest posts in well-known affiliate media to draw attention to their network. By the way, you know what to do. According to Forrester, 79% of affiliate networks attend various events to hunt newbies. 71% promote a “join” button on their site. And 56% are even ready to hold their own events to find new partners.

50% of online consumers buy products under the influence of discounts

Discounts, promotions and sales – something that works always and everywhere. According to Inmar Intelligence, more than half of online consumers shop for great savings. Research shows that 39% of shoppers unintentionally buy a product or service from a previously unknown seller just because they received a discount coupon. More than 50% of users are ready to spend money immediately if they get favorable conditions.

$51,639 per year for the average US affiliate

PayScale estimates that the average affiliate marketer in the United States makes $51,639 per year. The base salary of a hired affiliate manager can range from $38,000 to $72,000 before taxes. This does not include additional payments such as bonuses, benefits or commissions. There is something to strive for, right?

74% of Users Shop on Social Media

Tradedoubler provided interesting data showing that 74% of consumers trust social media information when making a purchase decision. At the same time, Business Insider published other data. According to them, only 16% of users said that before buying they would visit 4 or more third-party sites in search of necessary goods and services. Influence marketing is definitely on the rise, and we all need to enlist the help of popular bloggers to promote our offers.


81% of advertisers have included affiliate marketing in their marketing strategy for 2022 

A huge proportion of all global brands are planning to make an impressive bet on affiliate marketing in 2022. According to Forrester, there are only up to 4% of companies that have not yet used affiliate marketing services. It is expected that many attractive offers will enter the market during the year.

Mobile devices are finally taking over the world

We can no longer imagine ourselves without smartphones and mobile gadgets. According to Pew Research, of the 97% of US residents with mobile phones, 85% are smartphone users. As more and more people use their smartphones to shop online, affiliates are increasingly betting on mobile traffic. Mobile affiliate marketing is the future.

Summing up

Current statistics and most facts about affiliate marketing only show the growth of the industry in 2022. Every day, affiliate networks are replenished with both new advertisers and new partners who are ready to bring quality traffic.

If you want to learn more about the industry and boost your learning rate, try joining a premium forum such as iAmAffiliate. With such forums, you can quickly condense years of knowledge within a few days of reading and learn everything you need to have success in the industry. 

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