When you’re just starting out in the world of CPA marketing, it can be difficult to find a course that’s going to give you the right information and skillset. But finding the right one can make a real difference in how you approach CPA and how well you will implement it in your campaigns.
What is CPA Marketing?
CPA, or cost-per-action, is a type of affiliate marketing that involves earning commissions by promoting products and services to end-users. Usually, these will be digital products such as eBooks or webinar memberships.
How does CPA Marketing Work?
By understanding how CPA marketing works you will understand why this type of affiliate marketing is unique and how it differs from the more common CPM (cost-per-thousand views) or CPC (cost-per-click).
CPA Marketing vs. CPM/CPC vs. Retail
Before you can implement any strategy effectively, you’ll need to understand why this type of product is so attractive to online marketers. It combines the best qualities of many different types of affiliate marketing, without any of the weaknesses.
You may have already heard of CPM or cost-per-thousand views. This works by paying an amount every time an advertisement is viewed by a thousand people or more. That’s also how it works in retail advertising.
The Best Courses On The Topic
Here are a couple of my recommendations for courses that have been the most helpful when it comes to teaching people how to implement CPA successfully.
What is CPA Marketing? by Bryan Guerra
In this course, Bryan covers what exactly CPA marketing is, and he does a really good job at going in-depth without going too over the top.
The goal of this course is to help people get the right tools and skillset for implementing CPA successfully.
CPA Marketing Blogging by Joel Comm
Joel does a really good job at explaining how someone can combine blogging with affiliate marketing, which is two types of affiliate marketing that are often seen as competitors. He also has some excellent case studies to demonstrate his points.
Make Money Blogging by Andrea Vahl
Andrea does a great job at breaking down the course so that it’s easy to understand and implement, with step-by-step instructions for how to get started. She also has some great case studies to demonstrate her points.
CPA Marketing Secrets Exposed by Peter Nguyen
In this course, Peter demonstrates how you can use Facebook to target the right audiences and get them to take action. He also covers how you can put together a system that works so that you can replicate it time after time.
CPA Marketing University by Alex Becker
This is a good course if you’re looking for business strategies and marketing skillsets that will help you implement not just CPA marketing, but also other forms of affiliate marketing as well. It’s honestly better than some MBA programs I’ve taken.
CPA Marketing – A Complete Guide with Case Studies by Tom Yevsikov
If you’re looking for a course that has a whole lot of real-world examples, this is the course for you. In it, Tom goes over case studies from large brands and how they implemented successful campaigns. He also teaches different types of CPA offers that you can create, and how to gain conversions off of them.
Generate Full Time Leads With CPA by Thanh Pham
Thanh is a great teacher when it comes to showing you how to succeed in the world of CPA marketing, so his course is definitely worth checking out. It’s packed with good examples of what to do, and what not to do when it comes to CPA marketing.
Utilizing Google Adwords To Your Advantage by John Davenport
If you’re starting out in the world of paid traffic, this is a really great course about how you can use Google Adwords to get conversions. It’s a little bit more advanced than some of the other courses, but it’s still great for beginners.
So there you have some courses that are worth considering when you’re starting out in the world of CPA marketing. If you’d like to learn any of these strategies, just go check them out.
In conclusion, CPA marketing can provide you with an excellent source of income when done correctly. Don’t be discouraged if you don’t see a ton of conversions in the beginning because it takes a bit to get the ball rolling. Remember there is a lot of competition so whatever niche you choose your campaign will have to stand out from the rest. If you can follow a couple of these steps I’ve mentioned, along with taking a course or two, you should have no problem becoming successful in this industry!
These are all courses that I’ve personally taken and really enjoyed learning from. There is a bit of a learning curve when it comes to CPA marketing, but with the right courses and some determination, you can make it work. If I can do it, anyone can!
I hope this article has helped you gain a better understanding of what CPA marketing is all about! I truly believe that there is no better way to earn an income online in my spare time than through CPA marketing. I hope you can find success in CPA marketing just like I have!