PPC Ads Traffic Sources are important in the affiliate marketing industry.
Successful online businesses can generate leads from a variety of channels and sources, and one of these is paid search. Pay Per Click advertising has been proven time and again to be the most effective way of generating customer prospects for your business, if you want to take full advantage of this marketing strategy in 2021, here are some things you need to know.
The following article will give you an overview on how Paid Search works, what makes it so popular among both small-to-medium size companies as well as giants like Amazon or eBay, current trends that have changed what we should do with our campaigns moving forward into the new year, but also some tips on how to optimize your advertising campaign even more.
Table of Contents
What is Paid Search?
Paid search is a marketing strategy that ensures you show up as the top result when someone searches a specific keyword related to your product or service. To do this, it’s necessary to pay for every click (CPC) on your ad since it shows up at the top of Google’s search page (except for YouTube or Gmail ads, which are not the main focus of this article).
The more you are willing to pay for a click, the higher your ad will be in Google’s ranking system. In the early years, the campaign strategy was based on competition. In other words, if you wanted your ad to be displayed at all, you had to pay a high amount for every click that came from either search engine optimization or paid search marketing.
Due to this extremely competitive environment, Google has been forced to change its algorithms several times to reduce the amount of paid search traffic that tries to achieve a top place on their search engines by using click farms or black hat SEO techniques.
Today, Google uses a more complex system designed to show ads based on relevance and quality of the content found in your ad which makes it easier for targeted clients to find what they are looking for faster, and with a very limited number of clicks.
Current Trends in the Industry
As mentioned before, in the early years of PPC campaigns it was all about competition. If you wanted your ad to be displayed at all, you had to pay a high amount for every click that came from either search engine optimization or paid search marketing. Not everyone could afford this type of advertising which led most businesses to create ads with very low quality since they didn’t have to compete in terms of relevance.
That is the reason why most PPC experts are constantly working on improving their ads to show more relevant, engaging, and high-quality content so companies can generate more qualified leads for their business.
For instance, you may see your ad displayed many times if it is related to your service offer, but the problem is that it will be very difficult for potential clients to distinguish between your ad and all other ads on Google’s first page. The only way you can differentiate yourself from the competition is by creating ads that are more unique or have a better design.
This trend has changed what we should do with our PPC campaigns moving forward into the new year. To create a successful campaign, it’s important to stand out from all of your competitors and avoid low-quality ads that don’t meet the clients’ expectations.
How to Optimize Your Campaigns for Success?
It’s important to be clear that there is no single formula for a successful PPC campaign. The first step should always be thorough keyword research to find out what your potential customers are looking for, and what you can offer them. That being said, it’s also necessary to have unique ads since Google will not show several ads with the same content unless they are very different in terms of relevance.
Here is where you need to consider working with a professional company that will build an ad campaign customized to your needs and offer quality B2B lead generation services. You can find more information on how they work, their cost per click ranges, and the estimated number of leads generated.
Regular monitoring and optimization of your campaigns will also play a huge role in improving your leads per month statistics. To do that, you need to analyze the effectiveness of various keywords and ads. That is why most companies claim they can generate more leads by using keyword bid adjustment, an effective tactic for bidding on high-quality keywords that convert.
What Are the Top PPC Ads Traffic Sources in 2021?
There are a lot of great traffic sources for PPC ads and the list is growing each year. Currently, some of the best ones out there are:
- Google Ads
For decades, this has been the premier source of paid search traffic. It remains unchallenged for its sheer volume of search queries and overall share of the market. With just over 75% of all PPC ad clicks in 2016, it’s no wonder that more than half of all businesses target their campaigns to this platform. With its affordable pricing, easy-to-use interface, and powerful features for campaign optimization, it’s no wonder that Google Ads is still the most important PPC ads traffic source in 2021.
- Facebook Ads
The other major social media giant has also decided to get in on the paid search game. Offering simplified campaigns that include manageable bids, budgets, and targeting options, along with Ad Rank optimization for greater ad delivery, Facebook Ads are quickly becoming a top choice. Google Chrome has integrated Facebook ads directly into its search results pages, so you can expect this platform to consolidate its market share in the coming years.
- LinkedIn Ads
This social media platform continues to grow in popularity. With its ability to target professionals based on their industry, location, and company size, it has become an invaluable tool for businesses that are looking for high-quality leads. The ads tend to be expensive, but the diverse array of capabilities makes this traffic source a favorite among many marketers.
- Bing Ads
Although not as widely used as the other two, Bing ads are making headway. With its Microsoft connection and partnership with Yahoo to provide global coverage, it continues to be one of the top traffic sources for PPC ads in 2021.
- Amazon Ads
Amazon has been a clear leader in eCommerce, and it’s no wonder they’ve decided to enter the paid search market as well. With its managed ads platform and built-in Search Marketing Optimizer (SMO), Amazon is another traffic source that marketers are flocking to as PPC ad spend continues to grow every year.
Advantages and Disadvantages of PPC Advertising
Advantages of PPC Advertising:
- Paid ads are known to generate more targeted traffic compared to organic search results.
- They can be a great way to test out a product or service if you’re just starting up, as the costs tend to be lower.
- PPC ads have been shown to have higher conversion rates than organic search results.
- The competition is generally lower, so budgets tend to go further.
Disadvantages of PPC Advertising:
- Paid ads can often be expensive.
- It’s easy for campaigns to get out of hand without the proper monitoring tools in place.
- Fraudulent traffic is a major concern for marketers.
Final Thoughts and Tips on Getting Started with Pay Per Click Marketing
In conclusion, paid search continues to be a powerful traffic source for any business on the internet, and there are lots of great PPC ads traffic sources out on the Web. With ad spend continuing to rise every year, it’s likely that more and more businesses will start to take advantage of this marketing strategy.
So what are you waiting for? It’s time to take the plunge and run some PPC ads! Remember though, it takes a while to get them just right. Use your monitoring tools carefully and conduct thorough research before you dive into any PPC ad campaign. Once that’s done, sit back and enjoy the wave of targeted prospects that will soon be coming your way!
You can learn more about this by visiting the iAmAffiliate Premium Forum!