One of the most common questions asked is, “What are the best strategies for getting leads?”. A lot of times this question comes from someone who has no strategy or thought about their business. They just want to be told what to do so they can copy somebody else’s success. If you don’t have a specific goal in mind, you will never create your unique path to reach it. It’s like taking somebody’s notes on how they got promoted at work and expecting the same result. Without new fresh ideas, there can be no real change or growth.
So, once you know what you want to achieve, then it’s time to figure out the best way to get there.
You could start by marketing directly from your website or through social media. The main thing is that you need a cohesive strategy. No matter how much work you put into a social media campaign if nothing is going on your site then you will not get leads.
Today, consumers expect to be able to interact with a brand and look for the company’s website when they have a question or concern. The more information you give them from your site the better their experience is going to be and the more likely they are going to want to do business with your company.
Doing Things One Step At A Time
Breaking down your marketing by specific target market will always give you more results than just an ad on Facebook that everyone sees. If you are only throwing money into ads without any strategy in mind, you could be wasting valuable time and hurting your bottom line instead of improving it.
The great thing about online businesses is you can test up to a hundred different ad campaigns or strategies without spending more than a few dollars on ads. There’s no need to spend thousands of dollars on Facebook ads and still not know what works best for your business. I’ve made thousands of dollars in less than 30 days by running some simple Google Ads even though my budget was only $10 a day.
The key to success is having multiple strategies and testing them until you find what works best for your business. If you don’t test, it’s like driving around in an unknown city without a map or GPS. You can drive and drive all day but at the end of the day where will, that leave you? Lost and frustrated because you will always be lost unless someone gives you directions!
Try New Ideas
Finding new fresh ideas to grow your business will always take more time than throwing money into an ad on Facebook with no strategy behind it. Don’t expect the same result as before because there are thousands of different ways to get leads outside of Facebook ads which means there will be thousands of different results too. Which one do you think is going to take more time? Finding the right one or just throwing money into an ad without knowing what will happen first?
You’ll never know how successful your business can be if you don’t have a specific goal in mind. There are no shortcuts for this process, but there are definitely ways to make it easier on yourself by doing things smart instead of doing them fast. You can do anything fast but is it going to help you achieve your goals faster?
No! That’s why Facebook ads are usually not the best place for new marketers to start off with because they usually give up after not seeing any results within 30 days which leaves thousands of different opportunities on the table that could’ve been had if they stayed consistent with their marketing efforts.
Multiple Approaches Can Be Great
The key to marketing on Facebook is having multiple strategies and knowing which one will work best for your business. Not only that, but you also need to know which niche market is going to be the most profitable because not everything works for everyone!
Some businesses fail online while others succeed with flying colors. It’s all dependant on how much effort a person puts into their business. Sure, other factors come into play like time management but if you can’t even get leads for your business then what’s the point of running a business at all?
What Strategies Work Right Now?
Lead generation strategies aren’t a one size fits all kind of thing. Many different strategies work and it would be helpful for you to narrow down the list by first defining what your goals are.
Another factor to consider is the size of your business. If you are just starting out, likely, many strategies won’t work for you right off the bat. Pick something that seems doable and expand on it as time goes on. For example, if your goal is to get 100 leads a month and start generating $1,000 in revenue consistently, then lead generation with pay per click (PPC) ads can be an amazing strategy;
However, if you don’t have the money to invest in something like this then it’s probably not going to be a good idea right now. You might want to explore other options such as social media or viral marketing at first until you feel confident with what works.
Using social media to generate leads. If you don’t have a big following, it will take time before your posts start paying off; however, once you reach the tipping point, things can snowball and increase exponentially from there. You can also offer free tips and use these as lead magnets for your business.
Learn how to create landing pages. By offering something in return for someone’s name and email address, such as a free ebook or whitepaper that offers value for them, people might be more inclined to share their information with you. Lead magnets can be anything from an e-book highlighting ways to solve problems like yours (in other…something of value!) to a Google doc that explains a concept in further detail.
Having a well-crafted lead magnet can help you get more subscribers to your email list and it’s also a good way to determine what type of content your audience might be interested in at a future date so you can plan accordingly. Ensure the content is valuable, actionable, and useful for your target market.
Create video content on YouTube. Some experts suggest uploading three videos per week for six months straight as a starting goal. In addition, set up an autoresponder sequence with scheduled emails that go out after someone subscribes to your channel or opts into your email list from one of the videos they watched.
What about setting up a podcast? Whether you’re an expert in your field or just starting out if people are willing to listen then that’s great news! Every episode of your podcast should include a call to action at the end of it so that anyone who enjoys what they hear can click through for more info…that means they have to leave their email address though so get them something in return for their time.
Remember that everything takes time in life. The more specific goals you set for yourself, the better chance you’ll have of reaching them! Just throwing money into ads and hoping for a miracle to happen won’t get you anywhere. It’s all about taking small incremental steps in the right direction so when it’s time for you to go big with your goals…you can go bigger than ever before!
You can find out more about this topic as well as others on our iAmAffiliate premium forums! Join today and experience the combined knowledge of thousands of affiliates!