What Does Online Advertising Cost in 2021? (And how to easily lower your expenses)

Online advertising is a lot like the telephone game. The cost of an ad depends on what you want to say, how long it will run, and where you’ll be running it. If you don’t know all three things, there are calculators that can help you figure out your budget in advance. Here are some additional factors to consider when putting together your campaign:

  1. How much time do I have?
    This dictates the length of the campaign and whether or not ads will need to be refreshed weekly or monthly.
  2. What platform am I using?
    Ads cost more if they’re being shown on Facebook than Twitter because it’s harder for people who use Facebook to skip over them without scrolling past them first. Ads can also vary depending on where they’re shown; if you put your ad in front of the right people, it’ll be more effective and you’ll save money.
  3. What do I want to accomplish?
    If you want people to click on the ad and go straight to your site, your budget will need to include a higher price per impression- the amount you’d pay for it to be seen. If you just want brand awareness, your budget will be lower since only people who already know about your company would be seeing it.

The best way to determine what kind of pricing works for your business is to calculate how much an ad would cost if you were running it just for a month and then divide that by 4- that’s how much it’ll cost to run the campaign for each week. Also, keep in mind that you could end up spending more than you had planned because ads can go viral and spread like wildfire if they’re interesting enough. It’s also possible that the price of major events will affect the price of your ads.

For example, if a sporting event is going on and you’re advertising a sports bar that’s not showing it, people might go to one of your competitors who are as a result of them being more attractive to customers.

Why Online advertising is a great way to promote your business

Online ads have become one of the primary ways of a business interacting with customers. They are so popular because they make communication easy and they cant target specific audiences directly.  For example, they allow for more effective one-on-one marketing. Also, the ease of working with them is another great advantage-they are convenient because there’s no need to make any changes or send anything back after doing revisions.

Another benefit of online advertising is that you can experiment with different methods to see which are most effective. One way to do that is to compare the costs of different platforms using a calculator. For example, you could run the same ad on Facebook and LinkedIn for one month each to see which has better results.

online advertising

The cost of online ads depends on the type you choose.

The more interesting an ad is, the more people will be likely to share it and thus increase traffic. Targeting the right audience also increases results, which decreases costs because you’re not reaching as many people who won’t be interested in what you have to say.

There are a lot of factors that affect online advertising costs. However, the biggest ones are time, platform, and what you want to accomplish.

Banner ads

Banner ads are affordable, but they can be distracting and may not generate as many sales as other types of ads. Banner ads represent simple images on sidebars or the top of a webpage. They usually contain text and are placed in one place until they reach their limit or you decide to move them.

Mobile ads

Mobile ads are cheaper because you don’t have to pay for as much space, but they’re only shown to people browsing on their phones. They can be effective if you want to let people know about a new product or sale, but the design needs to be attractive.

Video ads

Video ads are good if you’re showing customers what they can expect from your company and how it works. They’re also entertaining – people will watch them because they see relevant content that’s relevant to their interests. Also, video ads don’t have a time limit, which is a great advantage because you can reach out to people who might’ve missed your ad when they first started scrolling.

Sponsored social media posts

Sponsored social media posts are good if you only want to promote one message and you have a large following on social media. However, these can be expensive because the bigger your following is, the more you’ll have to pay.

Google Ads

Google Ads is one of the most popular options for online marketing because it lets you target customers by location or interest, which means more relevant traffic and higher conversion rates. You can also conduct keyword research to find out which terms people use when they look for a product or service. Google Ads costs are based on 3 factors:

  1.  Your maximum bid for search terms- the more you’re willing to pay, the higher up your ad will show in search results.
  2.  The cost-per-click (CPC) that you set i.e. how much you’ll pay when someone clicks on your ad
  3.  How much you’re willing to pay per view that your ad gets i.e. how much you’ll pay even if someone just sees your ad and doesn’t take any action

Facebook Ads

Facebook Ads also offers targeted advertisements that allow you to reach people based on their age, gender, interests, and location. One of the benefits is that ads that you create will also appear in people’s newsfeeds. The price of Facebook Ads depends on how many people you want to view your ad and its relevance to them, among other factors.

There are some tips for keeping online advertising costs low:

  • Make sure there’s a clear call to action that tells people what to do next- for example, ‘click here’ or ‘buy now’.
  • Create ads that will appeal to your audience and get more people interested in what you’re offering.
  • Write ad copy that’s brief and uses keywords related to what you’re promoting so it appears on searches you want it to.
  • Advertise on platforms where your target audience spends their time so you can generate more interest.
  • Let people know what to expect by describing benefits instead of just listing features of your product/service.
  • Test out different ad types to see which has the best chance of converting into sales or leads
  • Work on your ads’ design and length so they’ll be clear, concise, and compelling enough for people to want to click on them.
  • Make it easy for customers to contact you by including a phone number, email address, or a chat feature so they can reach you easily.
  • Set up an account to manage your ads- this will let you see which ad campaigns are most successful and replace ones that aren’t working with new ones.

LinkedIn Ads

LinkedIn Ads help drive traffic to your site with sponsored posts in people’s feeds. They’re good if you want to target only people who are in your industry or are likely to be interested in what you have to offer because they can filter their feeds based on keywords. These ads costs are determined by your bid amount, which is the maximum you’re willing to pay per click.

Lastly, if your online advertising costs are too high you can always opt for paid ads on social media platforms since they cost less than what you’d have to pay for Google Ads or LinkedIn Ads. Make sure not to bombard people with multiple messages- just promote one event or campaign at a time so they won’t be annoyed and unlike or unfollow you.


Online advertising costs can be a little bit tricky to figure out because there are so many variables. The amount of time your ad will run, the type of ads you want to create, and the platform you’re running on all factor into what price point is best for your business. 

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