So, you want to advertise PPC Ads on Facebook but aren’t sure how? You’re not alone. There are a lot of advertisers who use Facebook for advertising, and there are even more people who don’t know what it means when they see an ad on their timeline. If this sounds like you or someone you know, then this article is for you! This guide will walk through the basics of running PPC ads on Facebook for newbies so that in no time at all, you’ll be up to speed too!
Table of Contents
What is PPC?
PPC ads are short, paid messages that appear on Facebook’s feeds or right column. These ads can be targeted to reach the audience most likely to be interested in your product or service, making them a great way for new businesses to get their name out there. When you keep people engaged with your ads, more people will click, and those clicks can bring you, new customers!
The unique thing about PPC ads is that there is no limit to how many times your ad can be shown. If someone doesn’t click on the ad right away, it will remain visible in their feed (or column) until they do – or don’t! This means that you only pay every time someone clicks on your ad, which makes PPC ads a very attractive option for new advertisers, especially those on a tight budget.
There are some mandatory elements that any ad must have to be approved by Facebook, so let’s start with these!
- Headline
A short description of what your business does.
- Description
A full description of what your business does and any additional relevant information that should be shared. - Creatives
These are the images and videos that users would click on to learn more about your business. These have a 20% text rule, which means that every image or video must include at least 20% text. This rule is in place to prevent advertisers from using low-quality stock photos or other misleading advertisements that could deceive potential customers.
You can upload your own images and videos or use photos and videos from Facebook’s stock library. Make sure they fit the 20% text rule! - Targeting
The audience you want to see your ads. This can be incredibly specific or very broad, but you can only choose one option per category.
Setting up your first campaign
When you’re ready to get started on running some PPC ads, it’s time to set up your first ad account. That process is pretty straightforward: just go to the Facebook Ads Manager and create a new account. After you’ve signed in, you can create your first campaign. You’ll see that there are two sections where you can set up ads: the advertising objective and the ad set. For newbies, it’s best to start with an objective that focuses on driving traffic. There are several types of objectives available to choose from here — just click on “Traffic” and Facebook will walk you through the rest of the process!
How to Create your Ad on Facebook
Now that we know what we need for our ad, let’s build it! Log into your Facebook Page and click “Create Ads” in the top right corner of the page. This will bring you to the page for creating ads:
From here, fill out your basic information such as your name, advertising objective, and the URL of your website. You also have a few additional options that cannot be changed after you’ve submitted your ad for approval. Once you’ve entered all this information, choose “Continue.”
On the next screen, Facebook gives you a preview of what your ad will look like when it goes live so that advertisers can get a sense of how it will appear on a user’s timeline. When you’re satisfied with your ad, confirm it, and submit it for approval.
Creating ads that work for you and your business
To start, it’s a good idea to choose an image or video ad with a noticeable CTA (call-to-action). The CTA button text should be clear about what you want people to do. Then, it’s time to write a short ad copy that explains exactly what you want people to do. You could try something like “Download now!” or “Sign up now!” Once you’ve got ads going for your business, you can always tweak them as you see which kind of text and images work best!
Tracking the success of your campaigns
Once you’ve got your first Facebook ad up and running, it’s time to figure out how to measure the success of your campaign. This is pretty easy — just go back to the Ads Manager tab in your account, select an ad set from the left side menu, choose “Insights” at the top right corner of your screen, and you’ll be able to track everything from clicks to conversions! It’s pretty simple.
A few tips before creating a Facebook ad campaign on your own
If this sounds a bit too confusing, don’t worry! Sometimes new advertisers can get overwhelmed with the different steps that come into play when you’re running a PPC ads campaign on Facebook. That’s okay! You can always rely on experts to help you out with creating ads that maximize the potential of your campaign and help you focus on what matters: getting new customers to come through your door. There are plenty of agencies that will be able to run this kind of campaign for you so that you can sit back and relax while you watch the money roll in.
Running PPC ads on Facebook can be quite lucrative, even for newbies. These PPC ads have a lot of advantages that can really make a difference for your campaigns. One proper PPC Ad can quickly grow and improve, soon that ad won’t be reaching just one person — it will turn into a whole new customer base for your business!
Conclusion
The process of how to run PPC ads on Facebook for newbies is pretty simple. Just follow this guide and learn how to get started! And if you need a little help or would rather leave it up to the pros, then head on over to agencies that have the expertise and know-how you need. If you use PPC properly, then you will start seeing a return on your investment in no time!
Hopefully, this article was helpful for those of you looking to run PPC ads on Facebook on your own. If you enjoyed this article and would like to read more guides about running successful PPC campaigns, be sure to check out the rest of our blog!
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