Like any marketing technique, Native ads need to be done right in order to work. It isn’t enough if you just decided to experience the advantage of native advertising because a lot of things can go wrong there. You can get thousands of clicks or none at all and that’s the point where you might … Read more
#1: Have realistic expectations about what you can achieve. Being optimistic as an entrepreneur is great. In fact, this is a key trait of those who succeed in business. However, while aiming high is great, a lot of people tend to overestimate their true abilities. Sure, it may be possible to earn 1 million in your first … Read more
Let’s go step by step on how to correctly target your audience on Taboola. The first step ever when working with Taboola is to set up the Taboola pixel on your website. It’s very simple, just follow the steps on the interface. So, when you are creating a new campaign, this section is the place … Read more
Recently, I’ve heard about Facebook gurus preaching low budget ad sets. The idea of creating 100 ad sets with budgets of $2.50 has been mentioned. This really rubs me the wrong way, because this is a terrible method to be recommending for advertising on Facebook. Sure, it sounds good in theory – you can have … Read more
1. Your audience is too wide Sometimes it is very important to go from narrow targeting and then spread it out. Especially if you are advertising a product or a specific software – not everything is for everyone and you can agree on that one. If your ad is about ski equipment you’re probably not … Read more
I hope you are familiar with this native display ad network because it has a reach of 95% in the US only and it’s getting around a billion clicks globally. So, there are some things you should be doing in order to get your campaigns working. Audiences At first, targeting on Taboola looks very similar … Read more
In this strategy guide for advanced Google Ads, you will get to know how you can optimize your bidding strategy. The very beginning is to understand three major keys to bid success: Remember your goal – connect your message to the right prospect; pay at least as possible to reach that right person! Don’t relax … Read more
Yes, there are definitely mistakes that can be made while advertising and I’m sure you’re making some of these. No hard feelings, but let’s go through the most common of them. 1. Not using remarketing campaigns Why should we use remarketing campaigns? Even though they aren’t the best choice in 100% of the cases, they … Read more
While Reddit is now up to 430 million users, many advertisers remain hesitant to invest in the platform because of past controversies related to its free speech approach, and it’s notoriously ad-opposed community that might not be overly welcoming to their content. But Reddit has changed a lot in recent times. Back in June, for example, the platform … Read more
This is a significant update for Facebook Advertisers. According to reports, Facebook is removing its restrictions on ads which include more than 20% text in the main image. As shared by social media expert Matt Navarra, Facebook is contacting advertisers direct to inform them of the update, explaining that: “…we will no longer penalize ads with higher … Read more