The Best Bidding Strategies to Follow to Squeeze the Max Out Of Your Budget

In this strategy guide for advanced Google Ads, you will get to know how you can optimize your bidding strategy. The very beginning is to understand three major keys to bid success: Remember your goal – connect your message to the right prospect; pay at least as possible to reach that right person! Don’t relax … Read more

Here are 10 Mistakes You Don’t Want To Make When Creating Campaigns

Yes, there are definitely mistakes that can be made while advertising and I’m sure you’re making some of these. No hard feelings, but let’s go through the most common of them. 1. Not using remarketing campaigns Why should we use remarketing campaigns? Even though they aren’t the best choice in 100% of the cases, they … Read more

Reddit Launches Ad Inventory Types to Give Advertisers More Control Over Their Campaigns

While Reddit is now up to 430 million users, many advertisers remain hesitant to invest in the platform because of past controversies related to its free speech approach, and it’s notoriously ad-opposed community that might not be overly welcoming to their content. But Reddit has changed a lot in recent times. Back in June, for example, the platform … Read more

Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images

This is a significant update for Facebook Advertisers. According to reports, Facebook is removing its restrictions on ads which include more than 20% text in the main image. As shared by social media expert Matt Navarra, Facebook is contacting advertisers direct to inform them of the update, explaining that: “…we will no longer penalize ads with higher … Read more